Digital Engagement Officer at Ecobank Nigeria

Job Description

Business and Financial performance  

• Drive the design and management of digital client journey from awareness, engagement, consideration to conversion, connecting our owned digital platforms with external channels and capitalizing on marketing technology to uplift engagement capabilities
• Engage customers and prospects in a manner that informs them and builds affinity with the Ecobank brand and our product offering
• Drive conversations with prospective customers and move them along the sales funnel 
• Prepare and run virtual events where customers may engage with product managers about Ecobank services
• Work collaboratively with various internal stakeholders

Customer Excellence

• Ensure excellent communication with external and internal stakeholders to ensure high levels of engagement and conversion of prospects into customers
• Build a strong network to gain access to necessary data, resources, and information to achieve the goals of driving engagement of prospects along the sales funnel and beyond
• Deep understanding of our target customers and how to engage them

Leadership and people management

• Lead a team of digital sales agents who engage prospects and customers via digital communications channels
• Work with internal and external stakeholders to ensure quality of communication between Ecobank representatives and customers or prospects
• Embody a culture of effective storytelling in selling Consumer Bank products

Process controls and operational excellence

• Liaise with Product managers to monitor effectiveness of engagement activities in driving business, making adjustments where necessary
• Comply with all Consumer Bank’s policies and procedures.