Digital Communications Analyst I at Oando

Purpose

• The Digital Communications Senior Analyst I plays an integral role in the execution of the approved Digital Communications strategy to support the Company’s overall communication objectives.
• He / she will be required to use the full spectrum of digital and social media to actively disseminate corporate initiatives and achievements, general Company information and engage online stakeholder communities. He / she will also manage the online personas (reputation management) of key members of Executive Management.
• He / she will lead the cause for internal social media brand ambassadors with the aim of motivating employee attitudinal and behavioral change towards the Company’s social media platforms.

Job Specification

• Bachelor’s degree in any subject, preferably in the Social Sciences, Administration or Humanities
• A good understanding of PR, internal communications, branding or events and sponsorship would be an advantage.
• Experienced in successfully executing digital/social media campaigns (singlehandedly or with the support of a Digital Agency).
• Conversant with various social media platforms specifically Twitter, LinkedIn, Instagram, Facebook and YouTube.
• Strong knowledge of future digital trends.
• A proficient copywriter, comfortable with developing short and long form pieces.
• Experience using social media to cover live events would be an advantage.
• Good understanding of digital analytics
• Experience working with / using popular social media monitoring / tracking tools and popular social media management tools.
• Understanding of how influencing works and influencers in the digital space.
• Ability to successfully plan and execute events would be an advantage (online events such as webinars as well as physical events).
• Comfortable working cross functionally including supporting other team members within the Corporate Communications team (Internal Communications, Branding, Events & PR) to realize global objectives.
• A good understanding of tactics to boost Search Engine Optimization (SEO) ranking.
• Experience of successfully managing a diverse range of stakeholders would be an advantage.
• Experience of working on a B2B brand in the digital sphere.
• Must be tech savvy.
• Good interpersonal skills.
• Self-motivated.
• Good written and verbal communication skills.
• High levels of integrity.
• Good organizational skills.
• Good attention to detail.
• Ability to effectively multi-task in a deadline driven atmosphere.
• Ability to work in a fast-paced, collaborative team environment,

Scope of Responsibility & Accountability

• Responsible for supporting the successful execution of approved digital strategy to build brand equity and increase stakeholder engagement.
• Development, refinement, and dissemination of content for company owned social (singlehandedly or in collaboration with Digital Agency).
• Development, refinement and dissemination of content for Executive Management social profiles.
• Staying up to date with digital trends and technologies and making recommendations for how the organisation can leverage them to improve its digital presence.
• Online reputation management of Executive Management profiles.
• Manage online communities across all social media channels (corporate and Executive Management).
• Management of 3rd party vendors for successful achievement of objectives.
• Monitoring and analyzing digital metrics to measure the effectiveness of digital campaigns and to identify areas for improvement.

Major Responsibility Areas

• Responsible for the successful implementation of approved digital strategy across all the Company’s social media platforms.
• Accountable for developing content for all the Company’s social media accounts as well as ensuring content is reviewed and once approved disseminated in a timely manner.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience across all digital platforms
• Day to day management of Digital Agency to ensure compliance with Terms of Engagement / Scope of Work and successful achievement of Digital Communication objectives.
• Responsible for Oando’s social media profiles and engagement with audiences, across key digital platforms
• Responsible for developing and disseminating content for Executive Management.
• Support internal engagement efforts to convert Oando employees to brand ambassadors in the digital space.
• Ensure Oando employees are adequately armed to act as brand ambassadors in the digital space through internal education and awareness campaigns.
• Ensure staff are actively engaging with the intranet, website (when needed) and other digital communication platforms.
• With the support of the Digital Agency development, planning and implementation of digital marketing campaigns, including web, Search Engine Optimisation (SEO) / Search Engine Marketing (SEM), email, social media and display advertising.
• Monitoring peers (competitors and aspirational brands) and regulators in the digital space.
• Manage online communities across all social media channels (corporate and Executive Management
• Monthly tracking, analysis and reporting of Oando and Executive Management in the digital space.
• Develop and implement digital communication plan for key events that the Company and its Executives will be attending.
• Identify tactical opportunities in the market that tie in with our brand positioning and launch creative social media campaigns to leverage these tactical opportunities.
• Maintain a database of media contacts, online influencers and bloggers who we can align with to promote the Oando brand.
• Actively grow followership and engagement on all owned social media platforms.
• Through interactive digital campaigns encourage positive comments on social media platforms.
• Development and regular updating of a Digital dos and don’ts for the Company
• Development of RAG work plans for flawless execution of weekly tasks and monitoring of timelines to ensure deadlines are not missed.
• Support successful execution of online (i.e. webinars) and physical events.
• Support management of digital crisis.
• Other duties as directed and required as required by the Company.

Key Performance Indicators

• Extent to which brand values, story, initiatives and achievements are positively reinforced on external digital platforms.
• Growth in followership across all Company social media platforms.
• Growth in user engagement on all Company social media platforms.
• Improved public perception and dialogue on external digital platforms.
• Growth in internal social media followers and brand ambassadors.
• Quality and cost effectiveness of internal and external digital communications efforts implemented.
• Timeliness of deliverables.
• Effectiveness of partnerships with 3rd party Agencies.