Digital Channel Officer at Owens and Xley

Summary of Position

• In this role, you are required to design & implement strategies that help to promote the Company on social media by creating highly engaging content that by itself pulls the required traffic to our stores whether online or in-store for purchases in high volumes.

Main Duties and Responsibilities

• Develop a robust social media strategy for the Company
• Implement and manage marketing strategies in line with company goals and objectives.
• Ensure brand consistency across all channels in tone, voice, and terminology.
• Manage marketing campaigns across all the Company’s digital channels including but not limited to website, email, Instagram, Facebook
• Post platform-specific content for general, informative, and marketing purposes
• Review posts, monitor SEO and user engagement; suggest content optimization techniques, conduct research on the best ways to increase traffic, and analyze key metrics to determine which initiatives work best
• Create, maintain & grow new and existing relevant social networks to increase clientele base.
• Provide feedback from social media trends & research and advise the business on how to scale.
• Manage social media budget for paid advertising, social media management tools, designs, etc.
• Stay up to date with the latest social media best practices, apps development, current technologies, and trends and adjust strategy as social media evolves.
• Monitor, listen and respond to users while developing leads and collaborate with the sales team to create an exceptional customer experience.
• Compile end-of-month (EOM) reports showing results of social media interactions.
• Perform other tasks as assigned.

Qualifications

• HND / B.Sc in any related discipline.
• 2 - 3 years relevant experience in a retail / commercial environment.
• Experience in the fashion industry is an added advantage.

Additional Requirements:

• Must place a high premium on excellence as a standard.
• Excellent SEO, copywriting, design & content creation skills
• Sound knowledge of funnel marketing & marketing analytics
• Excellent customer service
• Proactivity, organization, and a very strong work ethic.
• Strong project management skills
• Organization & strong attention to details
• Business savvy & a strategic thinker
• Ability to balance competing demands & respond well to changed priorities.
• A desire to gain commercial exposure within a high-profile, international fashion business.