Digital Channel Manager at Alan & Grant

Job Summary

• The Digital Channel Manager oversees the agency’s online communication ecosystem, ensuring all digital platforms effectively communicate government programmes, public information, and institutional priorities.

Key Responsibilities

• Manage and optimise the performance of all digital channels including website, social media platforms, email newsletters, and digital service portals.
• Develop and implement a digital content and publishing calendar aligned with agency objectives and national communication priorities.
• Monitor, analyse, and report platform analytics to guide content decisions and track audience engagement, growth, and sentiment.
• Coordinate with content, creative, and policy teams to ensure accurate, timely, and high-quality digital communication outputs.
• Oversee digital campaign execution, including content distribution, platform-specific optimisation, and community management.
• Ensure online platforms comply with government standards on accessibility, information accuracy, security, and public communication protocols.
• Manage digital escalation, crisis responses, and rapid updates across platforms when required.
• Recommend platform enhancements, user experience improvements, and emerging digital tools relevant to public-sector communication.

Requirements

• Bachelor’s degree in Communications, Digital Media, Marketing, Information Science, or related discipline.
• Proven experience managing multiple digital platforms for a public institution, development agency, or corporate brand.
• Strong understanding of digital analytics, audience behaviour, and data-driven content optimisation.
• Proficiency with content management systems, social media management tools, and digital analytics platforms.
• Experience in online community management and public-facing engagement.
• Ability to translate government policies and programmes into accessible digital communication formats.
• Strong strategic thinking and the ability to respond quickly during high-pressure or crisis communication situations.
• Excellent communication, coordination, and stakeholder engagement skills.