Digital Advertising Specialist at Raven & Macaw

About the job

• Raven & Macaw is looking for a full-time Digital Advertising Specialist who will be responsible for setting up, optimising, and regularly reporting on digital advertising campaigns.
• This position is primarily focused on paid search, display and social advertising programs.
• In our fast-paced, dynamic environment, Digital Advertising Specialists are key contributors toward the development and implementation of strategy, tailored to specific goals and objectives.
• You will establish KPIs and other metrics to ensure we are hitting campaign goals continuously monitor the effectiveness of these programs to ensure we are driving value and ROI. You should have a knack for analytics, be results-oriented and stay curious in your approach.

Responsibilities

• Setup, ongoing optimisation, and management of PPC/Digital Advertising campaigns for multiple clients
• Audience and keyword research, landing page development, set up of digital campaign, audience targeting and goal tracking, A/B testing, management of ad budgets, and optimising for conversions and KPIs
• Dashboard creation, analysis of campaign data and monthly reporting on KPIs, recommendations and strategy monthly
• Plan, implement, and monitor best-practice SEO strategies by utilising insights gathered from keyword research, on-page analysis, and technical audits
• Engage in client meetings and strategy sessions, providing consultative feedback based on subject-matter expertise
• Actively collaborate with Creative Content and Account Service teams to align digital advertising campaigns with other ongoing initiatives
• Support internal marketing initiatives through development of thought-leadership content, case studies and management of digital advertising programs
• Ensure implementation of best practice guidelines and follow company processes
• Serve as a subject matter expert, staying on top of the latest trends in digital advertising and analytics
• Acquire and maintain technical certifications related to area of expertise
• Additional responsibilities may be added based on the experience and skillset of the employee in the role

Professional Competencies:

• Exceptional quantitative / analytical skills
• Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
• Ability to communicate professionally in presentations, on client calls and via email
• Must be a team player that is also comfortable working independently
• Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
• Adaptive to change, flexible
• Positive attitude and team spirit
• Experience or interest in B2B is a plus
• Experience or interest in building products industry is a plus

Qualifications

• Bachelor’s degree in advertising, marketing, communications (or a related field)
• Qualified candidates will generally have 3-5 years of hands-on digital advertising experience
• Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics, Facebook, Twitter, Instagram, Bing, LinkedIn, Choozle, etc.
• Proficient in Google Data Studio, and/or other comparable data analytics and visualisation tools
• Experience in implementing event-based conversion tracking using Google Tag Manager or similar platforms
• Proficient in conducting SEO research through tools like SEMRush, Moz, SpyFu, or ScreamingFrog
• Familiarity with self-serve ad platforms such as Amazon Ads, Pandora AudioGo, Spotify Ad Studio, Choozle, or AdRoll is a plus
• Proficient in Microsoft Office Suite of products, expressly Excel and PowerPoint
• Basic understanding of HTML, CSS and JavaScript is preferred
• Experience with marketing automation is preferred but not required