Digital Ad Specialists at Techduce Africa

Description

• We seek Digital Ad Specialists esponsible for creating and managing digital ad campaigns for clients.

Responsibilities

• Campaign planning: They develop and implement digital advertising strategies, including setting campaign goals, identifying target audiences, and selecting appropriate digital platforms.
• Ad creation: They create, design, and produce digital ads, including display ads, video ads, social media ads, and more.
• Campaign management: They manage and monitor ongoing campaigns, making adjustments as needed to optimize performance and achieve campaign goals.
• Analytics and reporting: They use data analysis tools to measure campaign performance and generate reports on key metrics, such as impressions, clicks, and conversions.
• Budget management: They oversee the budget for digital advertising campaigns, ensuring that campaigns are executed within budget constraints.
• Staying current with industry trends: They stay informed about the latest developments in the digital advertising landscape, including new technologies and platforms, and adjust their strategies accordingly.
• Client communication: They maintain regular communication with clients, providing updates on campaign performance and making recommendations for future campaigns.
• Testing and optimization: They continuously test and optimize campaigns to improve performance and achieve better results.

Qualifications

• Education: A bachelor’s degree in marketing, advertising, or a related field is often required, although some employers may consider relevant experience in lieu of a formal education.
• Digital marketing experience: Relevant experience in digital marketing, including experience creating and managing digital advertising campaigns, is essential.
• Technical skills: Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, and others, as well as experience with analytics tools, such as Google Analytics, is usually required.
• Creativity: Digital ad specialists should have a creative eye and be able to produce visually appealing and effective digital ads.
• Analytical skills: They should have strong analytical skills and be able to use data to make informed decisions about campaign optimization.
• Communication skills: They should have strong communication skills, both written and verbal, for communicating with clients and presenting campaign results.
• Problem-solving skills: They should be able to identify and resolve problems with campaigns and make recommendations for improvement.
• Attention to detail: They should have a keen eye for detail and be able to ensure that all aspects of a campaign, from ad creation to budget management, are executed accurately and effectively.