Destination Manager (US & Canada) at IDP Education Ltd

• The Student Recruitment Manager is a key driver towards building long term, sustainable client partnerships through ongoing client engagement and delivering exceptional customer experience to IDP Partner institutions across the USA and Canada Destinations
• This role is pivotal in achieving IDP’s targeted growth in student placement volumes, reinforcing IDP’s position as a global leader in international education by providing unparalleled service and support to our partners, network offices, and students.

Key Responsibilities

Client Relations / Operations

• Effectively engage and manage individual client expectations by establishing strong and trusted relationships with key client contacts.
• Communicate regularly with key client contacts and proactively share key data relating to local market intelligence, country performance and trends.

Counsellor Training and Certification

• Create and deliver / communicate regular updates to country/regional counseling teams on clients. Ensure that in areas that impact operations (visa policies etc) the counselors always have access to current and accurate information.
• Create and deliver comprehensive destination country training to counselors to ensure that they are certified and appropriately skilled to counsel and convert students.
• Pay particular attention to developing counselor skills in managing leads to convert them to committed stage, destination application management and visa application processes for the relevant destination country.
• Create and deliver relevant training solutions to ensure counselors are well versed in these business-critical processes.

Application Management

• Act as Application Quality Assurance Lead for the destination country to ensure that all prepared applications meet the institution’s requirements.
• Create and establish a process to review applications and make any adjustments that are needed prior to submission to the institution.
• Support offices wherever required in the process, including follow up with institutions.

Events

• Work in parallel to destination teams to drive and enable high levels of client participation at events to support successful event outcomes for students, clients and IDP. The events could be of varied formats (road shows, virtual, in office seminars etc)
• Work with local teams to plan, organize and execute events, with particular focus on being the conduit between IDP and key client contacts.
• Ensure event proposals reach clients within appropriate timeframes
• Preparing & distribution of “Post Event Reports” to be shared with onshore destination teams & clients.

Sharing Best Practice

• Conduct ongoing calls / review session within country office teams to highlight achievements, opportunities, learning and updates.
• Undertake follow up activities are required if further information / sharing is required on a particular topic.
• Identify and leverage opportunities to increase cooperation, efficiency, and operational effectiveness between IDP’s student placement and IELTS operations.

Analytics and Reporting

• Use the C4C and OBI CRM system to track and report on destination country pipeline, hot and warm leads, applied student finalized applications.
• Reports showing client performance and trends to be shared with Offices and used to enhance performance and make any required adjustment to counseling operations.

Marketing and Business Development

• Work with onshore destination team towards building client support for the country/region and also engage with IDP onshore teams to plan and execute student placement events
• Work with Regional Digital Team to plan and implement marketing activities to generate and convert leads for assigned destination and key client contacts.
• Includes working with destination teams to generate application benefits, improvements in turnaround

Required Experience

• 5-7 years' experience within the USA & Canada International education sector.
• Bachelor’s degree or equivalent qualification.
• Demonstrated high-level expertise in marketing and client management, with a proven track record of success demonstrating strong business acumen and an entrepreneurial approach.
• Highly effective relationship building and management abilities.
• Proven experience in developing and delivering training materials.
• Demonstrated experience in business development.
• Strong analytical and reporting skills, with the ability to interpret and present data effectively.
• Highly effective planning and organizational skills, with the ability to manage multiple competing priorities.
• Excellent communication skills across all mediums, including oral (presentations), written, and non-verbal.
• Practical experience in managing diverse stakeholders with varying interests, ensuring their satisfaction while maintaining organizational goals.
• Sound judgment and decision-making abilities, acting in the best interests of IDP.
• Strategic thinking and the ability to comprehend the broader organizational perspective.
• A proactive approach to learning and acquiring new skills and knowledge.
• Proficiency in IT skills, including Microsoft Office Suite and CRM systems.

Desirable Requirements

• Existing network of relevant key contacts.
• Experience working with a CRM system.