Demand Generation Consultant at Jhpiego - John Hopkins University

Overview

• The Demand Generation Consultant (DGC) will support demand generation and strategic communication efforts for targeted HIV testing and prevention activities at the national, state, and local government levels.
• The DGC will support the design and implementation of demand creation/marketing initiatives in the scale-up of HIV testing and prevention, linkage to ART, and ongoing adherence efforts.
• S / he will support the development of demand creation strategies through human-centered design methodologies, working closely with the project teams to align activities and ensure the effective integration of these strategies across the project.
• The position will be based in Abuja and will support demand generation efforts at the central level in Abuja and support rollout and scale-up across the four RISE-Nigeria-supported states (Akwa Ibom, Adamawa, Niger, and Cross River). Nigerian nationals are strongly encouraged to apply.

Responsibilities

• Support the design and implementation of HIV prevention / retention / adherence initiatives including the development of marketing / demand creation strategies
• Support design and implementation of demand generation strategies and tools for the scale-up of oral PrEP, HIV self-testing, and other priority interventions.
• Support the scale-up of demand generation efforts to engage and retain men in HIV testing and ART services.
• Support field testing and Media Dissemination.
• Facilitate Demand Creation Workshops.
• Champion Desk Reviews and Situational Analysis for PrEP.
• Champion Media material development and Dissemination.
• Champion a consumer-centric approach to all activities that build empathy with clients and communities, and translates insights into effective solutions
• In collaboration with RISE-Nigeria technical and program leadership, and in partnership with local communities and stakeholders, contribute to the development and implementation of a demand generation strategy for RISE-Nigeria which is tailored by the target population (e.g. AGYW, men, pediatric and adolescent clients) and by the state as appropriate
• Contribute to program reviews, evaluation of results, and development of activity plans to ensure key performance indicators are clearly defined and met efficiently and in a timely manner
• Support research and program learning efforts where appropriate
• In consultation with the technical and program team, implement changes in the interventions based on monitoring data and evidence from RISE-supported sites
• Collaborate with USG, MOH, NACA and other local stakeholders and implementing partners to coordinate activities, reduce duplication, and ensure implementation according to quality standards
• Document successes, lessons learned, and challenges in implementation through routine monthly, quarterly, and / or annual reports to Jhpiego and the donor, and other reporting requirements as requested
• Maintain excellent relationships with USG, USAID, MOH, NACA and other in-country stakeholders

Required Qualifications

• Master's degree in Marketing, Business, Communication, Public Health or a related field.
• 3-5 years of professional experience in communication and marketing.
• Experience in the health sector and knowledge of HIV programming strongly preferred.
• Proven track record of effective marketing, behavior change and communications programs.
• Experience working with human-centred design approaches and leveraging consumer insights for program design.
• Outstanding interpersonal skills; able to develop strong relationships across functions, abilities and work levels.
• Demonstrated coaching skills, with an ability to inspire, influence and motivate teams.
• Excellent communications skills, both verbal and written, including presentations.
• Experience in a similar role will be an added advantage.

Required Skills / Abilities:

• Expertise in research to practice - identifying and adapting best practices to specific project contexts.
• Excellent verbal, written interpersonal and presentation skills in English.
• Proficiency in Microsoft Office 365 suite.
• Ability to travel nationally to project sites up to 75%, as needed.