At GinjaBet, we’re more than just a sports betting platform—we’re a bold and vibrant brand redefining how Nigerians experience the thrill of the game. Our mission is to make sports betting simple, fun, and rewarding for everyone, while fostering a community-driven connection for players who love to vibe, win, and celebrate.
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This is a full-time hybrid role based in Lagos, with some opportunities for remote work, for a Customer Relationship Management (CRM) Manager. We're looking for a highly skilled Technical CRM Manager to drive CRM automation, player retention, and personalized lifecycle campaigns.
What You'll Do
Build and optimize automated customer journeys.
Execute multi-channel campaigns across Email, SMS, Push, WhatsApp, and In-App Messaging.
Develop player segmentation and retention strategies.
Analyze CRM performance and optimize key metrics such as engagement, retention, churn, and LTV.
Collaborate with cross-functional teams to enhance player experience and business growth.
What We're Looking For
4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation.
Experience in sportsbook, iGaming, fintech, or related industries.
Hands-on expertise with platforms such as Fast Track CRM, Optimove, Braze, Salesforce Marketing Cloud, or similar.
Strong analytical, automation, and problem-solving skills.
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