Customer/ HCP/ Channel Loyalty Programs Executive at ISN Medical

About the job

• The Loyalty Programs Executive will develop detailed marketing plans to encourage brand engagement among Consumer Health customers, HCPs, and Channel partners using various programs, campaigns, and platforms.

Responsibilities

• Work closely with Marketing Manager to conduct market research and audience segmentation
• Brainstorm effective loyalty programs, promotional initiatives, and accompanying marketing collateral with marketing team
• Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
• Perform in-depth target audience research and execute data-driven customer segmentation to ensure our loyalty programs are customized according to each audience segment
• Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our loyalty program
• Manage the established budget for promotional initiatives and lead the financial planning and reporting for each project
• Create and manage project calendar, oversee the execution of all loyalty marketing project, and update the overall promotional direction
• Collaborate with internal stakeholders to support the successful execution of sales

Qualifications

• 4+ years of experience in loyalty marketing, direct marketing, or similar role
• 1-2 years of experience in Medical sales
• B.Sc in Marketing, Economics, Medical Sciences, or related (MBA added advantage)
• Demonstrated experience translating customer insight to successful loyalty strategies
• Excellent communication, presentation, and project management skills
• Excellent analytical skill
• Excellent budget management skill