Creative Strategist at Pulse NG

Position Summary

• We are looking for a Creative Digital Strategist to join the team.
• You will be responsible for the ideation and creation of strategy across a variety of platforms, both digital and offline, for potential and existing clients.
• You will translate customer data into actionable insights and propose strategies that will help clients to achieve their campaign objectives.

The Role

• This position will be based in our Lagos office, reporting to the Head of Creative Digital Strategy.

Duties and Responsibilities

• Develop sales and marketing material to support the Sales teams across Africa.
• Dissect client briefs and propose innovative creative and marketing strategies that will enable brands to connect to their audiences and achieve their business goals in the most effective manner.
• Develop compelling proposals to communicate these strategies.
• Contribute and sometimes lead in-house ideation sessions.
• Conduct digital audits that yield rich insights into consumer and competitor’s online behavior and key motivational/attitudinal behaviour.
• Develop a total understanding of online target audience and mindset modes.
• Assist in creating budgets for proposed strategies in line with the company rate card, working with all relevant internal sales and execution teams.
• Support the sales team in any and all activities that will help the team meet its overall revenue and profit targets including occasional client meetings and prospecting.
• Attend sales team meetings and share best practices with colleagues across Africa.

Qualifications, Desired Skills & Experience

• 1-3 years of experience in a marketing, strategy, or analyst position - Digital/ Creative/ Media/ Marketing/ Advertising industries preferred
• A creative thinker who can connect 360° digital to all aspects of a client’s business and drive growth opportunities
• Great presentation skills and ability to create awesome pitch decks
• Proficient in Powerpoint, Excel, and Google Docs
• An entrepreneurial mindset and ability to work effectively in a fast-paced, start-up environment with dynamic business priorities
• Excellent communication and organisational skills.