Creative Specialist at Sahara Group

Responsibilities

• Lead conceptualisation and implementation of audio/visual (creatives, photography, videography) application of brand’s persona across all touch points and locations
• Coordinate all aspects of production, including preparing final designs for presentation, checking and approving colour, copy, text format separations, and scaling images for production across different media
• Establish and set corporate visual branding standards for all internal and external marketing communications as well as update brand manual and all BTL and ATL audio-visual brand assets for online and traditional applications
• Manage corporate branding and re-branding, redesign logo, and document branding standards and guidelines; and produce custom HTML for PR and e-Commerce marketing campaigns
• Collaborate with Strategy/HR/Business Leads/Directors Office to create powerful and innovative messaging through infographics, photography, PowerPoint presentations and videos
• Carry out SEO post-mortems to optimize & improve the quality of activations
• Lead the production of materials to be used across-the-board to engage both internal and external stakeholders – Logos, Documentaries, Videos, Photo stories, Interview clips, animations, graphs, maps, charts, posters, presentation templates, corporate souvenirs, banner, signs, signages, and report covers; etc.
• Organize copy flow and maintains database/bibliographic/archival retrieval system of all references used in creation and storage of all audio-visual brand assets and published materials. 
• Manage budget, including invoicing, tracking project expenditures and assisting in budget development by summarizing, researching and analysing past project expenditures
• Handle copyright, reprint, and permission processes. 
• Envisaging and interpreting the audio/visual direction for various subsidiaries/department and develop appropriate strategy accordingly 
• Lead audio-visual transition into the metaverse with a wide range of media optimisation and computer-aided design (CAD)
• Lead production of commercials, films, exhibitions (virtual and physical), and animations to reinforce brand positioning
• Lead monthly and Quarterly reporting on performance/impact of audio-visual activations

Minimum Qualification/Experience

• Expert knowledge utilizing full optimization of Adobe creative suite, Canva, and various 3-D software platforms a plus. 
• Expert knowledge of photography and videography: strategy, capturing, editing
• Adept with all forms of social media and platforms, including Twitter, Threads, Facebook and Instagram, Linkedin
• Deploying Ai seamlessly to optimize output.
• Mac and Windows environments

Personality Traits

• Ability to communicate effectively, both verbally and visually
• Creative
• Ability to out-think briefs for problem solving
• Attention to details
• Ability to transform abstracts to reality using design
• Work under pressure with minimal supervision