Creative Director at Del-York Group

Job Summary

• The Creative Director is a senior leadership role responsible for shaping the organization’s brand voice, communication culture, creative vision, and market presence.
• This role sits at the executive table and ensures that all internal and external communication reflects excellence, clarity, and consistency.
• The Creative Director serves as the Revenue Lead for Events, Creative Services, and Brand Communication driving business growth by attracting clients, securing partnerships, and overseeing high-impact creative and event solutions that generate income for the organization.
• The ideal candidate combines strategic thinking, strong agency management skills, creative depth, exceptional communication skills, and proven business development capabilities.

Key Responsibilities
Executive Leadership & Communication Culture:

• Establish and maintain a unified communication standard across all departments and levels.
• Serve as the company’s authority on branding, messaging, communication tone, and visual identity.
• Advise executives, managers, and teams on best practices for internal and external communication.
• Develop and enforce brand guidelines and communication protocols used company-wide.
• Oversee corporate communications including press materials, official statements, public messaging, and thought leadership content.
• Foster a culture of clarity, transparency, and professionalism in all forms of communication.

Creative Vision & Brand Strategy:

• Define the creative vision and ensure it reflects the organization’s mission, goals, and market positioning.
• Lead creative development for campaigns, content, production, and marketing materials.
• Supervise creative teams; design, content, production and ensure high-quality output.
• Ensure brand consistency across all digital channels, print materials, events, and corporate communication.
• Translate business objectives into strong creative concepts and brand narratives.

Events Leadership:

• Provide executive leadership for event strategy, execution, and creative direction.
• Conceptualize and supervise high-impact corporate events, exhibitions, productions, and activations.
• Ensure all events reinforce the brand and serve as revenue-driving opportunities.
• Oversee end-to-end event planning, client communication, budgeting, and delivery.

Business Development & Income Generation:

• Lead revenue generation for the Events, Creative, and Communications arms of the business.
• Identify and pursue new clients, partners, and business opportunities.
• Develop compelling proposals, pitch strategies, and partnership models to convert leads into revenue.
• Build and maintain senior-level relationships with high-value clients, brands, agencies, and institutions.
• Set income targets and work with relevant teams to achieve or exceed them.
• Represent the organization at industry events, conferences, and strategic meetings to drive visibility and business growth.

Strategic Management:

• Align creative, communication, and event strategies with organizational goals.
• Provide executive insights on market trends, audience behavior, and competitive positioning.
• Oversee departmental budgets, resource planning, and ROI analysis.
• Ensure operational excellence across all units under the directorate

Requirements & Qualifications

• Bachelor’s Degree in Communications, Marketing, Creative Arts, Media, or a related field. Master’s Degree is an added advantage.
• At least 12 years of senior-level experience in Advertising agencies, Branding, Communications, Creative Direction, or Events.
• Proven track record of income generation and client acquisition.
• Strong leadership presence and ability to communicate at executive and board levels.
• Outstanding storytelling, presentation, visual communication, and strategic thinking skills.
• Ability to lead multidisciplinary teams and manage multiple large-scale projects.
• A strong professional network with the capacity to bring in new business opportunities.

Key Competencies:

• Visionary leadership with a strategic mindset.
• Strong client relationship management skills.
• Creative problem-solving and decision-making.
• Exceptional collaboration and team-building abilities.
• Adaptability to evolving client and market needs.