Country Marketing Manager at London Academy Business School (LABS)

Key Responsibilities:

Develop and Execute Marketing Strategies:

•  Craft and implement comprehensive marketing plans to promote LABS academic degrees and executive education programs.
•  Leverage digital marketing, social media, events, and traditional marketing channels to maximize reach and impact.

Drive Business Development:

•  Identify and establish strategic partnerships with private organizations, government parastatals, and other stakeholders.
•  Cultivate and manage relationships with key partners to drive enrollment and expand program offerings.
•  Conduct market research to uncover new business opportunities and potential markets.

Enhance Student and Professional Recruitment:

•  Develop and execute recruitment strategies to achieve enrollment targets for academic degrees and executive education programs.
• Organize and participate in recruitment events, open days, and information sessions.
•  Provide expert guidance and support to prospective students and professionals throughout the application process.

Strengthen Brand Management:

•  Maintain consistent branding and messaging across all marketing materials and communication channels.
•  Enhance LABS' online presence, including website content, social media, and online advertising.
•  Create and update marketing collateral, such as brochures, presentations, and promotional materials.

Lead Performance Monitoring and Reporting:

•  Track and analyse the effectiveness of marketing campaigns and business development activities.
•  Prepare regular reports on marketing and enrollment performance, offering insights and recommendations for improvement.
•  Manage the marketing budget and ensure cost-effective use of resources.

Innovate and Inspire:

•  Develop innovative marketing campaigns and initiatives to differentiate LABS in the competitive education market.
•  Inspire and lead a team of marketing and recruitment professionals to achieve outstanding results.

Engage with Stakeholders:

•  Liaise with academic and administrative staff to ensure alignment of marketing and recruitment activities with institutional goals.
•  Build strong relationships with alumni and leverage their success stories to enhance LABS' reputation.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing or business development, preferably in the education sector.
• Proven track record of success in developing and executing marketing and business development strategies.
• Strong understanding of the Nigerian education market, especially private and government sectors.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Willingness to travel as needed.

What We Offer:

• Competitive salary and performance-based incentives.
• Professional development and career growth opportunities.
• The chance to work with a leading educational institution in partnership with a renowned UK university.
• Collaborative and dynamic work environment.
• The opportunity to make a significant impact on the future of education in Nigeria.