Corporate Marketing Executive at Fosad Consulting

Summary

• The role as Corporate Marketing Executive is to manage the promotion of the diagnostic center and its services to the consumers and medical audiences.
• The Marketing Executive is responsible for increasing business opportunities and fostering the proliferation of the clientele base.

Key Responsibilities

• Create and implement Marketing plan within budget, in conjunction with overall business strategy.
• Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising. Ensuring effective communication internally also.
• Foster relationships with physicians to improve their organization's referrals and contracts.
• Carry out marketing research which involves environmental scanning, gathering of Information about prospects, customers and competitors, data analysis and evaluation of customer’s needs.
• Planning and developing systems and procedures to improve the operating quality and efficiency of the market.
• Complete follow-up meetings with physicians, practice managers, HMOs, and/or cooperate companies as needed to close new or additional business, ensuring that internal and external obstacles to business growth and retention are identified and minimized or eliminated.

Qualifications / Requirements

• Bachelor's Degree in either Business, Healthcare Administration, Marketing or a Clinical field
• Minimum of 5 years hospital sales and marketing or business development experience.
• Knowledge of healthcare reimbursement and regulatory standards.
• Existing company and HMO network.