Copywriter at Microcred Group

Description

The copywriter will be responsible for creating written content for various marketing, editorial, and promotional campaigns across multiple channels including print, digital, and social media.

Key Responsibilities:

• Develop creative and persuasive content for various marketing and advertising campaigns, including social media, direct mail, email, print, and video scripts.
• Collaborate with other teams such as graphic designers, and communications managers to ensure that all output meets the goals and objectives of the campaigns.
• Research and analyze target audiences and create content that effectively communicates with and resonates with them.
• Proofread and edit all written content before submission to ensure grammatical accuracy and brand consistency.
• Stay informed of the latest advertising and marketing trends and strategies to ensure the company remains at the forefront.
• Ensure all content adheres to copyrights, laws, and regulations.
• Create company literature and other forms of communication.
• Design and launch email marketing campaigns
• Assist in coordinating conferences, trade shows, and press interviews

Requirements

• Bachelor's degree in marketing, advertising, English, journalism, or related field.
• At least two years of experience in copywriting, preferably in marketing, advertising, or related fields.
• Strong writing skills with excellent attention to detail.
• Excellent communication and interpersonal skills, with the ability to work collaboratively with other teams.
• Ability to manage multiple tasks and projects simultaneously and deliver high-quality work on time.
• Ability to speak and translate in French will be an added advantage