Copywriter at Infinion Technologies

Role Summary

• The Copywriter plays an important role in shaping the narrative and INFINIONs brand identity. Working closely with the brand specialist, graphic designer, and product teams, the Copywriter will develop and convert tech jargon into compelling and informative copy that resonates with our target audience across various marketing channels.

Key Responsibilities

• Develop high-quality copy for various marketing materials, including website content, blogs, articles, social media posts, press releases, case studies, and marketing collateral.
• Create copy for internal products and customer products including user interfaces, websites etc.
• Ensure that all content is consistent with the company's brand guidelines and messaging.
• Write scripts for long-form video content
• Conduct research to gather information on industry trends, competitors, and target audience preferences.
• Collaborate with the brand specialist to develop and maintain a strong brand voice and identity.
• Ensure that all content effectively communicates the value proposition of our IT company's six units: Data & AI, Digital and Apps Innovation, Modern Work, Business Applications, Cybersecurity, and Infrastructure.
• Review and edit copy for clarity, accuracy, and consistency.
• Ensure that all content is free of grammatical errors and typos.
• Incorporate SEO best practices into all written content to improve visibility in search engine results.
• Optimize content for search engines to improve visibility and drive organic traffic.
• Work closely with the brand team, graphic designer, and product manager to ensure a cohesive and effective marketing campaign.
• Synthesizing the needs and opinions of multiple stakeholders into easy-to-understand action-oriented copy.

Ǫualifications and Skills degree

• Bachelor's degree in English, journalism, marketing, or a related field.
• Proven 2-4 years experience as a B2B copywriter or content writer.
• Strong writing and editing skills, with a keen eye for detail.
• Ability to understand and communicate complex technical concepts in a clear and engaging manner.
• Knowledge of SEO best practices.
• Strong organizational and time management skills.
• Ability to present information in an expert voice.
• Experience working in IT or tech.