Copy Writer at JustBrandit Limited

Job Brief

• We are looking for a Content Writer to join our team and enrich our products with new ideas, guides and marketing copy.
• A Content Writer handles the ideation and creation of compelling content including website copy, white papers, blog posts, social media content, video content and product/service descriptions.
• A Content Writer is responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice.
• To develop content that accurately reflects company ideals, content writers often research the material they need to write each article or product description.
• Additional tasks handled by a Content Writer may include analyzing marketing metrics and collaborating across departments in order to execute brand initiatives.
• Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication.
• If you’re familiar with producing online content and have an eye for detail, we’d like to meet you.
• Feel free to share samples of your work or portfolio of your published articles, along with your application.
• Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Responsibilities

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements

• Proven work experience as a Content Writer, Copywriter or similar role
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills, as well as the ability to communicate and collaborate effectively in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to consistently meet tight deadlines
• B.Sc in Marketing, English, Journalism or related field.

   Skills

• Ability to work independently with little or no daily supervision Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary.