Content Writer at Pandora Agency Limited

Job Description

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
• This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
• Editorial calendar and organization workflows must be developed and managed.
• Measurement and optimization of the program will be required on a regular and ongoing basis
• Integration of content programs with brand campaigns to drive the brand to demand.
• Executive presentations on the program approaches and results will be required.
• Research industry-related topics (combining online sources, interviews and studies)
• Write - taking into consideration all writing pros and cons- content to promote all assigned portfolios.
• Prepare well-structured Content for print, digital and other content Management Systems
• Proofread before publishing
• Conduct simple keyword research and use SEO guidelines to increase website traffic and or other platform traffic
• Identify the target audience’s content needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone)