Pandora Agency Limited is a Marketing and Communications firm based in Lagos, Nigeria. We provide data-driven and proven communication strategies to our clients cutting across various sectors and industries. Our core and driving principles are Transparency, Integrity, Innovation and Diligence.
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Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Editorial calendar and organization workflows must be developed and managed.
Measurement and optimization of the program will be required on a regular and ongoing basis
Integration of content programs with brand campaigns to drive the brand to demand.
Executive presentations on the program approaches and results will be required.
Research industry-related topics (combining online sources, interviews and studies)
Write - taking into consideration all writing pros and cons- content to promote all assigned portfolios.
Prepare well-structured Content for print, digital and other content Management Systems
Proofread before publishing
Conduct simple keyword research and use SEO guidelines to increase website traffic and or other platform traffic
Identify the target audience’s content needs and gaps in our content and recommend new topics.
Ensure all-around consistency (style, fonts, images and tone)
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