Content Strategist at Riby Finance

Reports to: Head, Marketing and Communications

Salary range: N80,000 – N130,000 (monthly net)

Role Summary

The content strategist is to work to understand business goals and user needs, then help plan, develop and deliver clear, relevant content that brings the two together.

Primary Responsibilities

• Create engaging content in collaboration with teams across departments.
• Monitor, respond to and escalate customer enquiries and alerts on social media to the Marketing Manager
• Coordinate and leverage on partnerships with external Marketing, PR and communications teams
• Manage and maintain Riby’s Marketing Communications tools
• Manage our editorial calendar to ensure timely publication
• Curate and publish blog posts and newsletters
• Identify gaps in our content and recommend new topics
• Create style guides to use as reference
• Proofread and edit written pieces before publication
• Schedule social media posts
• Conduct keyword and SEO research to understand customers’ needs
• Monitor web traffic and engagement (e.g. conversions and bounce rates)
• Coordinate with marketing and design teams to illustrate articles
• Follow industry-related news and generate ideas around trending topics
• Review and update published content as needed

Job Specification

• Proven work experience as a Content Strategist, social media manager, communications analyst or similar role
• A portfolio of published articles
• Experience in campaign management is a plus
• Knowledge of Content Management Systems
• Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
• Experience using social media for business
• Solid writing and editing skills in English
• Time-management skills
• Creative, intuitive, sensitive, articulate, and expressive.
• Original, nonconforming, and innovative.

Why should you join our team?

• A healthy and people friendly work environment
• Exciting opportunities for learning and growth