Content Strategist at Pivotage Consulting

Job Description

• Performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategy to align with business goals
• Setting specific objectives and reporting on ROI
• Monitor SEO and web traffic metrics
• Grow followers at an increasing rate
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Linkedin, Instagram and Twitter)
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Qualifications

• BSc degree in Marketing or relevant field
• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Excellent communication skills • Analytical and multitasking skills