Content Marketing Strategist at Uptrend Africa

Uptrend Africa is the largest crypto& blockchain marketing agency in Africa.

As blockchain technology continues to change the world, Uptrend is growing rapidly to help our clients build their communities and is looking for a Content Marketing Strategist to help drive innovative marketing campaigns.

You will be comfortable working across creative and marketing functions and will be tasked with driving awareness and growth for Uptrends's largest clients through multi-channel campaigns that run across social, influencer, and brand marketing.

You will:

• Create a content plan for all social media channels
• Create content for client websites
• Set up and create content for email sendings
• In collaboration with the marketing manager set up reports and provide it on a weekly basis in order to measure content success metrics
• Advise the Uptrend Africa team and its clients on how to create high-quality content and check it before publishing if needed
• Set up a communication strategy for Uptrend Africa and its clients
• Elaborate brand voice and set up guidelines for the whole team
• Always be up-to-date and aware of industry trends to be the first to integrate into Uptrend Africa's content strategy
• Work closely with a designer and marketing team in order to create engaging and powerful content

Requirements

• Minimum 2 years experience as a content creator/copywriter for crypto projects with a proven track of success
• Native English
• Passionate about the crypto ecosystem.
• Knowledge of SEO and content marketing tools
• Strong analytical skills and data-driven mindset
• Deep attention to details
• Fast and efficient
• High level of independence
• Proactive/Result-driven/Self-motivated