Content Marketing Specialist at God Is Good Motors - GIGM

Job description
Strategy & Planning:

• Collaborate with the marketing department to understand short- and long-term business goals
• Develop and implement integrated content strategies across channels
• Stay ahead of industry trends and proactively recommend content campaigns
• Research and implement SEO tactics to increase organic traffic and brand visibility
• Contribute ideas for campaign themes, content pillars, and storytelling frameworks

Copywriting & Content Creation:

• Write clear, engaging, and strategic copy for website, social media, ads, emails, blogs, scripts, and podcast episodes etc.
• Draft and maintain engaging copy across public communications and branded platforms
• Convert customer needs and feedback into customer-centric storytelling

Social Media Management:

• Manage day-to-day content scheduling, posting, and monitoring across Instagram, TikTok, Facebook, X, and LinkedIn
• Use tools (e.g., Meta Suite, Buffer, Notion) to keep calendars updated and performance tracked
• Interact with the audience and grow community engagement and loyalty

Video Creation:

• Create mobile-first short-form video content (Reels, TikToks, etc.) using just your phone + editing tools
• Record, script, and edit authentic, brand-aligned visual content
• Optimize videos for platform performance and virality to grab customer attention

Visual Content & Design:

• Use tools like Canva, Figma, or Adobe Express to design basic static and motion graphics
• Collaborate with designers when higher complexity is needed, but lead with fast-turnaround visuals
• Contribute to brand aesthetics including logo treatments, taglines, and promotional designs

Content Optimization & Reporting:

• Track content engagement, reach, and performance metrics
• Analyze web and social data to optimize strategies and adjust quickly
• Use insights to improve traffic, conversions, and user retention

Compliance & Consistency:

• Ensure content aligns with brand voice, history, and future plans
• Ensure all content adheres to copyright and data protection laws
• Maintain consistency across platforms and campaigns

Requirements

• Minimum of HND / BSc Degree in a related field.
• Content marketing, social media, or creative production experience.
• A focus on content marketing for a B2B technology business could be in a pure content role or a broader marketing role with some content marketing.
• Excellent writing skills and the ability to communicate at all levels.
• Track record of producing a wide variety of content.
• Video editing would be an advantage.
• Must present Portfolios with links to your writing samples and video content is required