Content Marketing Lead at Qataloog

​​​​​​​The Role:

• A professional who would be writing informative and engaging articles to help Qataloog brand showcase its services.
• You’d write on a range of subjects and are responsible for creating the best possible written or visual content, from blog posts, social media content, Newsletters, and press releases.
• As our Content Marketing Lead, you shall use creative marketing strategies to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
• You shall plan innovative approaches to promotes Qataloog brand awareness, and keeps Qataloog service top of mind in the hearts of learners.

Responsibilities:

• Researching learning content industry-related topics (combining online sources, interviews and studies)
• Writing clear marketing copy to promote Qataloog’s products/services
• Preparing well-structured drafts using Content Management Systems 
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Prepare and send monthly newsletters to subscribers
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)

Content Upload and Management:

• Manage the technical aspects of content upload, including metadata creation, file format conversion, and integration with Qataloog's platform.
• Ensure uploaded content adheres to quality standards and accessibility guidelines.
• Maintain accurate records and track content licenses and permissions.

Technology and Data Management:

• Utilize content management systems and other relevant tools to efficiently manage the content pipeline.
• Analyze user data and content performance to identify trends and inform content acquisition strategies.
• Collaborate with the tech team to troubleshoot any technical issues related to content upload and delivery.

Communication and Collaboration:

• Maintain clear and effective communication with stakeholders, including publishers, authors, institutions, and internal teams.
• Negotiate licensing agreements and resolve any content-related issues.
• Stay updated on trends and developments in the educational content and technology landscape.

Qualifications:

• Bachelor's degree in education, library science, communication, or a related field (preferred).
• 3+ years of experience in education content acquisition, curation, or management.
• Strong understanding of copyright and intellectual property laws.
• Excellent research and analytical skills.
• Proficient in content management systems and relevant technology tools.
• Experience working with diverse stakeholders and building strong relationships.
• Outstanding communication, collaboration, and problem-solving skills.
• Passion for education and technology's potential to transform learning.
• Strong tech support experience for troubleshooting and integration of content.

Benefits:

• Make a real impact on education and promote lifelong learning.
• Work in a dynamic and mission-driven environment.
• Build and manage a world-class educational content library.
• Collaborate with passionate educators and content creators.
• Continuous learning and professional development opportunities.
• Competitive salary and benefits package.