Content Marketing Executive at Dragnet Nigeria

Job Overview

• As a Content Marketing Executive at Dragnet Solutions Limited, you will play a pivotal role in developing and executing content marketing strategies across various digital platforms.
• You will be responsible for creating compelling and relevant content, managing our content calendar, and actively engaging with our audience on social media.
• Your work will directly contribute to the growth and success of our brand.

Key Responsibilities

• Develop engaging and persuasive copy for marketing materials, including websites, social media, email campaigns, and advertisements.
• Ensure that all content aligns with our brand voice and messaging guidelines
• Collaborate with the marketing team to create and maintain a content calendar that outlines content themes, publication dates, and targeted platforms
• Ensure timely content delivery and alignment with marketing objectives
• Generate high-quality blog posts on a weekly basis to engage and inform our target audience
• Research and write on relevant industry topics, trends, and company updates
• Manage and update content on various social media platforms, ensuring consistency and engagement
• Utilize scheduling tools and techniques to optimize social media content distribution
• Actively engage in social listening, monitoring conversations and mentions related to our brand, industry, and competitors
• Identify emerging trends and insights and report them to the marketing team for strategic planning.

Qualifications

• Bachelor's Degree in Marketing, Communications, English, or a related field
• 3+ years of experience in Content Marketing
• Proven experience in content marketing, copywriting, and social media management
• Proficiency in using content management systems (e.g., WordPress) and social media scheduling tools
• Strong writing and editing skills with a keen eye for detail
• Knowledge of SEO best practices and experience with keyword research
• Creative thinking and the ability to generate innovative content ideas
• Excellent time management and organizational skills
• Strong analytical and reporting abilities to measure content performance.