Dragnet Solutions is a dynamic Information Technology company that specializes in the design, development and implementation of innovative people screening solutions. Since our incorporation in 2007, we have been at the forefront of creating and recreating objective recruitment and application management processes to meet international standards. As official...
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As a Content Marketing Executive at Dragnet Solutions Limited, you will play a pivotal role in developing and executing content marketing strategies across various digital platforms.
You will be responsible for creating compelling and relevant content, managing our content calendar, and actively engaging with our audience on social media.
Your work will directly contribute to the growth and success of our brand.
Key Responsibilities
Develop engaging and persuasive copy for marketing materials, including websites, social media, email campaigns, and advertisements.
Ensure that all content aligns with our brand voice and messaging guidelines
Collaborate with the marketing team to create and maintain a content calendar that outlines content themes, publication dates, and targeted platforms
Ensure timely content delivery and alignment with marketing objectives
Generate high-quality blog posts on a weekly basis to engage and inform our target audience
Research and write on relevant industry topics, trends, and company updates
Manage and update content on various social media platforms, ensuring consistency and engagement
Utilize scheduling tools and techniques to optimize social media content distribution
Actively engage in social listening, monitoring conversations and mentions related to our brand, industry, and competitors
Identify emerging trends and insights and report them to the marketing team for strategic planning.
Qualifications
Bachelor's Degree in Marketing, Communications, English, or a related field
3+ years of experience in Content Marketing
Proven experience in content marketing, copywriting, and social media management
Proficiency in using content management systems (e.g., WordPress) and social media scheduling tools
Strong writing and editing skills with a keen eye for detail
Knowledge of SEO best practices and experience with keyword research
Creative thinking and the ability to generate innovative content ideas
Excellent time management and organizational skills
Strong analytical and reporting abilities to measure content performance.