Content Lead at Myrtle Management Consultants

Location: Lekki Phase 1, Lagos
Job type: Full-time

Job Descriptions

• Craft interesting, well-researched, content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, website copy, eBooks, case studies, webinars, videos, presentations, speeches, and other content as needed.
• Contribute to social media postings and management of social media accounts and content calendar.
• Update web content, working with digital marketing, product marketing, and creative.
• Work with product marketing and sales, develop content strategies and materials to support the sales cycle.
• Keep up with current industry trends and topics to ensure effective communications.
• Develop a content strategy that supports developing thought leadership, driving awareness and traffic, nurturing sales, and closing deals.
• Build and track benchmarks for measuring success and ROI.
• Ensure that all communications adhere to brand and communications standards.
• Provide accurate and timely project reporting on all content marketing activities.
• Working with digital marketing, develop and execute campaigns to drive engagement with content.
• Manage the website, keeping content relevant and fresh to drive traffic, engage visitors, and convert visitors to prospects

Qualifications

• BSc / BA in Marketing or relevant field.
• Proven experience as Digital Marketing Executive or communications, or writing-focused roles role.
• Excellent understanding of digital marketing concepts and best practices.
• Excellent written skills for online and print.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, deadline-driven team environment with shifting priorities.
• Experience with Web Content Management Systems, HTML, Marketo, and Adobe Creative Cloud a plus.
• Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work.
• Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM.
• Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.).
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking

Remuneration
Competitive