Content Creator & Social Media Manager at Amy Consulting

Job Summary: 

• The Content Creator & Social Media Manager will be responsible for creating high-quality photo and video content, managing our social media platforms, developing website content, and crafting email marketing campaigns. The ideal candidate is a talented storyteller who can translate our brand's voice into engaging and impactful content.

Roles and Responsibilities:

Content Creation:

• Develop, shoot, and edit original photo and video content that aligns with our brand’s tone and messaging.
• Create visually appealing graphics, images, and videos for use on social media, website, and email marketing.
• Collaborate with the marketing team to brainstorm and develop content ideas.

Social Media Management:

• Manage and oversee all social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Plan, schedule, and publish posts regularly to maintain a consistent brand presence.
• Engage with followers, respond to comments, and interact with our online community.

Website Content:

• Write and update engaging website copy that reflects our brand’s voice.
• Work with the team to ensure that website content is up-to-date, accurate, and optimized for SEO.

Email Marketing:

• Create and manage email marketing campaigns, including drafting email copy, designing layouts, and segmenting mailing lists.
• Analyze email marketing performance and provide insights for improvements.

Analytics & Reporting:

• Track and analyze the performance of content across all platforms, providing monthly reports on engagement metrics and suggesting improvements.
• Stay up-to-date with the latest digital marketing trends and adapt strategies accordingly.

Collaboration:

• Work closely with management and design team to ensure a cohesive brand message across all channels.
• Assist in developing marketing campaigns and strategies to increase brand awareness and reach.

Qualifications:

• Proven experience in content creation (photography, videography, graphic design, writing) and social media management.
• Strong understanding of social media platforms, algorithms, and best practices.
• Proficiency with photo/video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro).
• Excellent written and verbal communication skills.
• Basic knowledge of SEO and email marketing tools.
• Ability to work independently and manage multiple projects simultaneously.
• Strong attention to detail and a creative mindset.
• Candidate must also be willing to appear on camera when necessary, such as shooting explanatory videos