Content Creator & Social Media Handler at Woodgate Structure Limited

Job Description

• A Content Creator develops and produces various forms of digital content like blog posts, videos, and graphics for different platforms, while a Social Media Handler manages and oversees an organization's social media presence, including content planning, community engagement, and performance analysis.
• While a content creator focuses on the creation of assets, the social media handler's role is broader, encompassing strategic planning, content distribution across platforms, and nurturing the online community.

Responsibilities
Content Creator Job Description:

• Content Creation: Produce high-quality text, image, and video content for websites, blogs, social media, and marketing campaigns.
• Multimedia Production: Create and edit videos, infographics, and other visual assets.
• Research: Conduct research on industry trends, audience behavior, and competitors to ensure content is relevant and engaging.
• SEO Optimization: Apply Search Engine Optimization (SEO) principles to content to enhance visibility and organic traffic.
• Collaboration: Work with marketing, design, and product teams to develop content aligned with brand guidelines and marketing objectives.
• Content Calendar Management: Help maintain a content calendar to ensure consistent and timely publication.

Social Media Handler Job Description:

• Strategy Development: Develop and implement comprehensive social media strategies aligned with business goals to increase brand awareness and engagement.
• Content Distribution: Schedule and publish content across various social media platforms.
• Community Management: Monitor and respond to comments, messages, and mentions to foster community growth and customer interaction.
• Performance Analysis: Track and analyze key performance indicators (KPIs) to measure content performance and make data-driven improvements.
• Trend Monitoring: Stay updated on social media trends and leverage them to amplify the brand's following and content reach.
• Campaign Management: Assist with managing social media advertising campaigns to increase reach and engagement.

Key Differences:

• Focus: Content creators are focused on producing the assets (content), while social media handlers are focused on the management and strategy of how those assets are used across platforms.
• Skills: Content creators need strong writing, design, and multimedia skills.Social media handlers need strategic thinking, analytical skills, and strong community management abilities.
• Collaboration: Both roles collaborate, but a social media handler often works to integrate content created by others into a coherent strategy, whereas a content creator might be the one generating the content that a handler then uses.

Requirements

• Interested candidates should possess an HND / Bachelor's Degree with 3 - 4 years experience.