Communications and Digital Media Senior Advisor at Aluko & Oyebode

Job Summary

• The Communications and Digital Media Senior Executive will play a vital role in shaping and executing the firm’s external and internal communications strategy.
• This position focuses on enhancing the firm's visibility, reinforcing its brand reputation, and amplifying its thought leadership through dynamic digital content and multi-channel campaigns in line with the firm's strategic priorities.
• The ideal candidate is a digitally fluent, creative storyteller who is proactive, detail-oriented, and skilled at managing digital platforms, media relations, and firm-wide communications with precision and strategic intent.

Key Responsibilities
Digital Media & Content Strategy:

• Develop and implement an integrated digital media strategy that aligns with the firm’s overall brand and business development objectives.
• Manage the firm’s website, ensuring timely updates, SEO, AIO, SGO, VEO and E-E-A-T optimization, and engaging content across practice areas and industries.
• Create and curate high-quality content for digital channels—including social media, newsletters, video, and blog posts—that showcases the expertise of the firm’s Partners and Associates.
• Lead social media strategy and execution across platforms (LinkedIn, X/Twitter, Instagram, YouTube), driving engagement, brand consistency, and professional visibility.
• Produce digital campaigns to promote legal updates, events, awards, and rankings.

Communications & Media Relations:

• Draft, edit, and distribute firm announcements, press releases, and key external communications.
• Cultivate relationships with legal and business media outlets to secure positive media coverage.
• Serve as a liaison with media contacts and manage press interactions, including interview coordination and briefing documents.
• Monitor media coverage and industry developments to identify and respond to opportunities for positive exposure.

Internal Communications:

• Support internal communications initiatives to keep employees informed and engaged across the firm’s three offices (Lagos, Abuja and Port Harcourt).
• Develop and manage firm-wide newsletters and leadership communications.

Brand & Visual Identity:

• Ensure consistency of the firm’s brand voice and visual identity across all digital and offline channels.
• Collaborate with external vendors to produce branded marketing collateral, graphics, and multimedia assets.

Analytics & Reporting:

• Track, analyse, and report on the performance of digital campaigns and communications initiatives.
• Use analytics to recommend enhancements for engagement and reach.
• Make recommendations and manage the budget for all PR activities.

Educational Qualifications

• Bachelor’s Degree in Communications, Journalism, Marketing, Digital Media, or a related field.
• Certifications in digital marketing (e.g., Google Digital Garage, HubSpot, CIM) are highly desirable.
• Master’s degree is an added advantage.

Skill / Knowledge Requirements

• 5–7 years of relevant experience in a communications or digital media role, preferably within a professional services or legal environment.
• Demonstrated ability to manage corporate social media channels and content pipelines.
• Strong writing, editing, and proofreading skills, with a keen eye for tone, accuracy, and clarity.
• Hands-on experience with website CMS platforms (e.g., WordPress), SEO, email marketing tools (e.g., Mailchimp), and design platforms (e.g., Canva, Adobe Creative Suite).
• Proven track record in executing successful digital campaigns and building thought leadership platforms.
• Ability to manage multiple projects simultaneously and work cross-functionally with internal stakeholders.