Communication/Social Media Manager at Africa Youth Growth Foundation

DUTIES AND RESPONSIBILITIES:

• Collaborate with management to develop and implement an effective communications strategy based on our target audience.
• Write, edit, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the organization's activities, products and/or services.
• Respond to media inquiries, arrange interviews, and act as a spokesperson for the organization.
• Establish and maintain effective relationships with journalists, and maintain a media database.
• Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.
• Maintain records of media coverage and collate analytics and metrics.
• Proficiency in design and publishing software.
• Manage conflict as it arises and escalate to management.
• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals
• Set specific objectives.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
• Monitor SEO and web traffic metrics.
• Collaborate with program and communication team to ensure organizational visibility in public eye.
• Communicate with followers, respond to queries in a timely manner and monitor people’s reviews.
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).

Requirements:

• Bachelor's Degree in Communications, Journalism, BSc in Marketing or relevant field.
• Minimum of 8 - 10 years' relevant experience in a communications role.
• Knowledge of desktop publishing software (In Design/Photoshop).
• Excellent verbal, written, and interpersonal skills.
• Good time management and organizational skills.
• Proficient in Microsoft Office, content management systems, and social media platforms.
• Proven work experience as a Social media manager with the NGO sector
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills and Public Speaking skills
• Analytical and multitasking skills