CLM Analyst at Airtel

Purpose of the Job

• To provide implementation and support on the campaign management solution (UNICA) and manage the optimization of the campaign platform capabilities and communication channels.
  This will lead to customer value development and value loss reduction.

Key Responsibilities
Campaign Management:

• To create micro and macro campaigns on UNICA
• To identify BTL campaign opportunities
• To work with the business for campaign optimization
• To ensure 360 campaign coverage
• To manage the campaign brief implementation process
• Manage all technical related issues on UNICA
• Ensure accuracy and completeness of UNICA data load and feed

Communication Library:

• To create and maintain the campaign and communication library
• To create and manage communication decision matrix
• To manage and regulate best campaign per channel and volume of communication for each campaign

ROI:

• To measure campaign performance
• To measure the campaign impact on GR
• To balance bonus and paid MoU/Revenue

Data Analysis & Campaign Management:

• Review the performance reports of the campaigns.
• Correlate the campaign report performance to the business models.
• Provide recommendations for campaigns based on data analysis.
• Compare the Target group performance to the Control group performance.

Performance Reporting:

• Collate the daily, weekly and monthly performance reports.
• Collate the team reports.

Education & Experience

• Bachelor’s in Accounting, Economics, Statistics, Mathematics, Computer Science, Engineering or any numerate discipline.
• Minimum of 3 years related experience
• OCA and strong SQL skills.
• Advance Ms Excel skills.
• Knowledge of SPSS is an added advantage.
• Data analysis.
• Data modelling experience.