Chief Marketing Officer at Smart Partners

Department: Sales & Marketing
Report To: Managing Director
Supervises: Specialties Manager, LPG Manager, Regional Business Leads, Aviation Team Lead, C&I Sales Lead, Retail Training & Compliance Coordinator, Retail Development Coordinator, Customer Service Team Lead

Job Summary

• The CMO plans, organises, directs, controls and coordinates all sales and marketing activities.
• The job holder is responsible for developing and implementing sales and marketing strategies and plans, to achieve the targeted level of sales and customer expansion whilst ensuring profitability

Responsibilities

• Develop annual sales strategy and business plan to drive business growth and the achievement of set goals including increasing sales, market share and profitability; cascade it down to quarterly and monthly sales operations plan
• Develop supporting implementation plans to drive the execution of strategies and business plan ▪ Develop integrated marketing strategies, product pricing and sales plans
• Lead market research, market analysis and competitive analysis in order to identify threats and opportunities and develop marketing plan and activities accordingly.
• Develop the sales and marketing division’s budget in collaboration with finance.
• Keep abreast of economic, industry, market and regulatory trends, ascertain their (potential) impact on the business and advice management accordingly, develop complementary strategies or initiatives to strengthen the company’s position
• Develop strategies to expand the customer base and contribute to the development of the company’s brand
• Drive and monitor the implementation of the sales and marketing strategy and take necessary action to correct deviations ▪ Lead the execution of integrated marketing and sales campaigns
• Ensure all marketing strategies adhere to the company’s ethical code of conduct. ▪ Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services.
• Coordinate and participate in promotional activities
• Lead the development and execution of product launches and related marketing initiatives
• Ensure adherence to the sales process in order to achieve market share gains within key customers segment.
• Initiate and coordinate development of action plans to penetrate new markets.
• Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval.
• Provide input on the company’s and media and public relations, advertising and external
• Manage the division’s budget business to achieve set targets whilst improving operations and customer service standards
• Monitor key performance indicator; report periodically on the division’s activities as required.
• Prospect for and identify new business opportunities
• Participate in business development activities throughout the market
• Work with the sales team to develop, negotiate and win long term profitable and sustainable business. ▪ Lead negotiation for

Requirements

• Minimum of MBA Degree in Marketing, Business Administration or related discipline.
• A minimum of 10 years c-cuite experience in sales management, with experience leading, motivating and Managing staff.
• Strong sales track record
• Experience in the oïl and gas industry.
• Proactive; confident; results-driven; creative, inspiring.