Chief Marketing Officer (School of Performance) at Afconrecruit Limited

Position Summary

• We are seeking a strategic, growth-oriented Chief Marketing Officer (CMO) to lead the marketing vision and execution at ACR School of Performance. 
• The CMO will be responsible for expanding brand awareness, driving student enrollment, and positioning the school as a leading authority in professional development for the African workforce. 
• The role requires a seasoned marketer with a deep understanding of the technology space, the African talent landscape, and performance-driven marketing strategies.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy to grow brand visibility, course enrollment, and learner engagement across Africa.
• Define and communicate the brand's unique value proposition, positioning ACR School of Performance as a premium provider of corporate training and performance solutions.
• Lead digital marketing initiatives including SEO, SEM, email marketing, content strategy, social media, and performance marketing campaigns.
• Oversee the development and promotion of marketing content such as case studies, webinars, success stories, and thought leadership materials.
• Conduct market research to better understand the evolving needs of HR executives, employees, and organizations across African markets.
• Collaborate with product, sales, and partnerships teams to ensure marketing efforts align with business goals.
• Build and manage the internal marketing team and external agencies as needed.
• Analyze marketing metrics and campaign performance to optimize ROI and improve conversion rates.
• Represent ACR School of Performance at industry events, webinars, and conferences as a brand ambassador.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 5-7 years of progressive experience in marketing leadership roles, preferably in education, corporate training, or technology sectors.
• Proven success in building and scaling B2B or B2C marketing campaigns, ideally across African markets.
• Strong understanding of the African corporate landscape and professional development challenges.
• Excellent digital marketing skills, including hands-on experience with marketing tools, CRM systems, and analytics platforms.
• Exceptional communication, leadership, and strategic planning capabilities.
• Passionate about workforce transformation and educational innovation.