Category Executive (Brand Management) at Saro Agrosciences Limited

Job Purpose

• The Category Executive is responsible for the planning, execution, and performance management of the assigned product category (crop protection product portfolio).
• The role focuses on driving category growth through market and data analysis, product lifecycle support, pricing and promotion coordination, and close collaboration with Sales, Supply Chain, and R&D teams.

Key Responsibilities
Category Planning & Execution:

• Support the development and execution of annual category plans aligned with company sales and growth targets.
• Assist in defining category objectives, key SKUs, and crops of focus (e.g., maize, rice, etc.).
• Monitor category performance against targets and recommend the next line of action where required.

Product & Portfolio Management;

• Track product performance, including new product launches and existing brands.
• Support go-to-market activities such as product positioning, value propositions, and pack strategies.
• Maintain accurate and up-to-date product data, including SKUs, pack sizes, pricing, and promotional activities.

Sales & Trade Support:

• Work closely with Sales teams to support product availability and effective distribution across territories.
• Provide sales enablement tools such as product briefs, pricing guides, and promotional details.
• Coordinate trade promotions, farmer activations, field demonstrations, and seasonal campaigns.

Market & Competitive Analysis:

• Conduct market analysis on crop trends, seasonal demand patterns, and competitor activities.
• Track competitor pricing, formulations, pack sizes, and promotional strategies.
• Generate actionable insights to support pricing decisions and portfolio optimization.

Reporting & Performance Tracking:

• Prepare weekly and monthly category performance reports.
• Track KPIs including sales growth, market share, distribution, and promotional effectiveness.
• Support management presentations and periodic business reviews.

Qualification and Expertise

• Bachelor’s degree in Agriculture, Agricultural Economics, Agribusiness, or Marketing with at least a Second Class Upper (2.1).
• 3–5 years’ experience in marketing, category management, sales operations, or commercial roles (agrochemical or FMCG experience preferred).
• Good understanding of crop protection products, crop cycles, and farming systems is an advantage.
• Age Requirement: 26–32 Years.

Key Skills & Competencies:

• Strong analytical and data interpretation skills.
• Commercial and market-oriented mindset.
• Good coordination and stakeholder management skills.
• Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
• Ability to manage multiple projects and timelines in a fast-paced environment.