Campaign Manager at HRBP Limited

Responsibilities 

• Support development of Digital Marketing strategy
• Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
• Subject Matter Expert (SME) for all engagement with campaign management vendors
• Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
• Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
• Work with Content Development team and external agencies to develop digital campaign contents
• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
• Oversee campaign execution and manage performance against agreed campaign activity
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
• Develop social media strategy and implement social media plan/initiatives
• Subject Matter Expert (SME) for all engagement with social media vendors
• Work with the Strategic Planning Lead to develop social media KPIs & Metrics
• Develop and manage guidelines for social strategies for products
• Coordinate activities of the Social Media Officers / Army
• Leverage social listening to protect the brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
• Oversee development of social media messaging calendars and monitor calendar execution
• Monitor social media performance and develop action plan for continuous improvement.

Experience

• Candidates should possess a Bachelor’s Degree with 5+ years’ experience in marketing communications and at least 3 years’ experience in the banking industry.
• Experience in financial services, product management and investment banking/asset management will be an added advantage
• Professional Diploma in Digital Marketing will be an added advantage or the relevant