Campaign and Marketing Manager at the Way It Fits

Key Responsibilities

• Develop and execute marketing campaigns for:
• Store launches (e.g., new locations, exclusive openings, client experiences)
• Seasonal sales (Black Friday, festive, anniversary, etc.)
• New product and collection releases
• Create data-driven marketing strategies that increase store traffic and online conversions. Social Media Management, and Ads promotion. 
• Plan content calendars and campaign timelines 
• Manage influencer partnerships, collaborations, and PR placements to strengthen brand presence.
• Track and analyze campaign performance, providing insights and recommendations.
• Work with the Creative Director to ensure campaigns align with tWIF’s aesthetic and voice.
• Supervise marketing materials, photoshoots, lookbooks, newsletters, ads, and social media visuals. 
• Maintain consistency across all brand communication channels (digital, in-store, and experiential).

Requirements

• A creative mindset with a strong grasp of current trends in fashion and content.
• 2+ years of experience in fashion, lifestyle, or retail marketing.
• Strong understanding of brand positioning, digital strategy, and campaign execution.
• Excellent written and visual communication skills.
• Proficiency in social media marketing, Meta Ads, and campaign analytics.
• Ability to work independently, manage deadlines, and collaborate across teams.

Preferred Qualities

• Experience managing campaigns for fashion or lifestyle brands.
• An eye for aesthetics and detail (TWIF-level precision).
• Resourceful, results-oriented, and innovative thinker.

Proximity to Ikeja is an added advantage