Business Development / Marketing Officer at Halifield Schools

Duties and Responsibilities

• Initiate, implement, and oversee strategic plans to bring in more students to the school.
• Develop and coordinate all social media marketing strategies and platforms as well as advertising campaigns
• Oversee the development and implementation of all PR strategies.
• Supervise all media/graphic related activities of the school.
• Carry out market analysis internally and externally periodically to determine new trends, changes and possible threats and opportunities.
• Monitor the activities of competitors to ensure the school is not lagging the competition.
• Follow-up on prospective parents and provide them with information they need to choose Halifield.
• Oversee the process of admission from inquiry to resumption of students/pupils
• Arrange orientation programs and any needed educational workshops for newly enrolled students.

Education and Work Experience

• First degree or its equivalent in any discipline, preferably in any of the business courses.
• Postgraduate/professional qualification in Marketing
• Three – five (3-5) years relevant experience in Marketing

Skills and Competences

• Holistic understanding of the business operations, inter-relationships and dependencies.
• Strong people management skills.
• Excellent communication skills.
• Excellent problem analysis and solving skills.
• Proficiency in multi-tasking and use of office productivity tools.

Key Performance Indicators

• Accuracy and timeliness of reports.
• Pupil/Student Net Enrolment Increase per annum
• % Improvement in Schools’ Brand Equity
• % reduction in marketing cost
• % of marketing C.S. goals that were met or exceeded during the year
• Ratio of inquiries to enrollments
• Increase in media presence