Business Development Manager at Strada Media

Strada Media, a prominent, innovative, and creative advertising firm is looking to fill key positions and is looking for strategic thinkers, self-motivated individuals, and creative individuals to join their team.

Do you get bored easily with routine work, rigid structures, and low-energy teams? Do you want to be a part of a team that is constantly innovating, setting goals, working collaboratively, and getting things done? Do you like to work hard and play hard, to be focused and goal-oriented while also knowing when to have a good time? Then we think you'll enjoy working for us.

Monthly salary: N400,000 and above (+ statutory benefits)

Work model: Hybrid

Industry: Media & Advertising

Location: Surulere, Lagos

Job summary:

The Cluster Chief for Business development will be in charge of setting the team's strategic direction. They will be in charge of carrying out our strategic efforts to raise brand awareness, qualified lead generation, and sales for the company and its clients.

Role Personality:

The ideal candidate is either extroverted or introverted but highly expressive. They are people who can work well with others and inspire intrinsic motivation. They have natural leadership qualities, and their personalities command attention when they enter a room. They are lively, executioners, and can make very rational, strategic decisions.

Key responsibilities:

Marketing

• Creating, evaluating and optimizing marketing strategies

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Increasing brand awareness and market share.

• Coordinating marketing strategies with the sales, financial, creative, brand strategy, data, media buying and account management team

• Developing and managing the marketing budget.

• Overseeing branding, advertising, and promotional campaigns.

• Managing the marketing team

• Setting goals using the OKR framework

• Preparing and presenting quarterly and annual reports to senior management.

Sales

• Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.

• Meeting planned sales goals.

• Setting individual sales targets with the sales team.

• Tracking sales goals and reporting results as necessary.

• Overseeing the activities and performance of the sales team.

• Developing your sales team through motivation, counseling, and product knowledge education.

• Promoting the organization and products.

• Understand our ideal customers and how they relate to our products.

Account management

• Managing the team responsible for communicating with clients to understand their needs and explain product value.

• Building relationships with clients based on trust and respect.

• Collaborating with internal departments to facilitate client need fulfillment.

• Collecting and analyzing data to learn more about consumer behavior.

• Maintaining updated knowledge of company products and services.

• Resolving complaints and preventing additional issues by improving processes.

• Identifying industry trends.

• Acting as a client advocate with a focus on improving the customer experience.

Key Performance Indicator (KPI):

• Creating a system to help manage clients efficiently

• Design creative ways for prospecting potential clients

• Design a strategic plan to give direction for sales/marketing and account management

• Produce periodic data driven reporting necessary to make informed decisions 

Reporting:

Chain of command: Directly reports to the CEO

Span of control: Manages the following team members

• Sales

• Account management

• Data research and measurement

• Media buying

• Creative/Art directors

• Brand strategist

Soft skills/Core skills

• Excellent leadership skills

• Team player

• Creative thinking

• Analytical

• Detail oriented

• Good presentation skills

• Excellent oral and written communication

• Thinks strategically

• Tech savvy and tech enthusiasm is CRITICAL

• Project management skills

• Ability to use marketing automation/CRM tools

• Comfortable working with data is critical

• Proficient with Microsoft Office Suite

Specifications:

• First degree certificate in any business-related field or enough experience to outweigh a business degree

• 6-10 years with minimum 5 years in a leadership position

• Certifications or MSc. In Marketing is an added advantage

• Familiarity with the media/advertising industry is a plus

• Understanding of sales performance metrics