Work Cycle: Monday – Friday
Job Summary
To generate sustainable revenue growth by developing new business opportunities, strengthening existing client relationships, and maximizing the commercial value of the organization\'s advertising assets.
The role is responsible for identifying and converting sales opportunities, delivering tailored advertising solutions, and managing accounts to achieve revenue, occupancy, and retention targets. Acting as a trusted advisor to clients, the Business Development Executive manages the full sales lifecycle, from prospecting and proposal development through negotiation, campaign implementation, account management, and business growth.
The role contributes directly to the achievement of commercial objectives, market expansion, and long-term client partnerships while ensuring high standards of client service and commercial performance.
Key Responsibilities
Business Development & Sales
- Identify, prospect, and secure new advertisers, brands, agencies, and business opportunities.
- Build and maintain a robust sales pipeline capable of supporting agreed revenue targets.
- Conduct sales presentations, pitches, and client meetings to convert opportunities into revenue-generating campaigns.
- Drive revenue growth through acquisition of new accounts and expansion of existing accounts.
- Consistently achieve or exceed assigned sales, occupancy, and collection targets.
Client Relationship Management
- Own client relationships from initial contact through campaign completion and renewal.
- Build trusted relationships with advertisers, agencies, and decision-makers.
- Conduct regular account reviews and maintain proactive communication with clients.
- Anticipate client needs and develop solutions that maximize value and campaign effectiveness.
- Initiate renewal discussions ahead of contract expiry to secure recurring revenue.
Proposal Development & Commercial Negotiation
- Develop tailored proposals, media plans, presentations, and quotations aligned with client objectives.
- Prepare pricing recommendations in accordance with approved rate cards and commercial guidelines.
- Negotiate campaign terms and pricing within approved authority limits.
- Ensure proposals accurately reflect inventory availability, campaign requirements, and delivery capabilities.
- Collaborate with other departments to develop compelling client solutions.
Deal Closure & Revenue Realization
- Progress sales opportunities from proposal stage to signed agreements and media orders.
- Coordinate contract processing, credit approvals, and invoicing requirements with Finance.
- Monitor account performance and payment status to support timely collections.
- Ensure all commercial commitments are accurately documented and communicated internally.
Campaign Handover & Delivery Coordination
- Prepare complete and accurate campaign briefs for Operations and relevant stakeholders.
- Coordinate with Operations and Client Service teams to ensure successful campaign execution.
- Monitor campaign delivery and client satisfaction throughout campaign duration.
- Communicate proof-of-performance reports and campaign updates to clients.
Market Intelligence & Opportunity Development
- Monitor industry trends, competitor activities, pricing structures, and market developments.
- Identify emerging market opportunities and high-potential sectors.
- Gather client and market feedback to improve commercial offerings.
- Provide recommendations to management regarding market opportunities and business growth strategies.
Reporting & CRM Management
- Maintain accurate client, pipeline, and sales activity records within the CRM system.
- Produce timely and accurate weekly, monthly, and quarterly sales reports.
- Track performance against targets and provide reliable sales forecasting.
- Ensure management has visibility into pipeline performance and future revenue opportunities.
Performance Indicators (KPIs)
Process — How the Work is Done
- Qualified sales pipeline maintained at agreed coverage levels against revenue targets.
- Client meetings, prospecting activities, and follow-up actions completed according to agreed standards.
- Accurate and complete campaign briefs delivered to Operations with minimal rework.
- CRM records maintained accurately and updated consistently.
- Renewal opportunities identified and actioned before account expiry dates.
Output — What is Produced
- New clients acquired and campaigns successfully closed.
- Renewals secured and existing accounts expanded.
- Proposals, quotations, and presentations delivered within agreed timelines.
- Accurate pipeline, forecast, and sales reports maintained.
- Signed contracts and media orders processed efficiently.
Outcome — Business Impact
- Revenue and occupancy targets achieved or exceeded.
- Increased market share and client portfolio growth.
- Strong client retention and repeat business.
- Improved campaign renewal rates.
- Timely collections and reduced outstanding receivables on managed accounts.
- Enhanced client satisfaction and long-term business relationships.
Education
- Bachelor\'s degree in Marketing, Business Administration, Communications, Economics, or a related field.
- Professional certification in Sales, Marketing, Business Development, Advertising, or Media Practice is an advantage.
Qualifications & Experience
- Minimum of 2–4 years\' experience in media sales, advertising sales, business development, or a client-facing commercial role.
- Demonstrated record of achieving sales and revenue targets.
- Experience within the Out-of-Home (OOH), media, advertising, marketing communications, or related industry is preferred.
- Proven ability to manage client relationships and close commercial deals.
- Experience using CRM tools and sales reporting systems is desirable.
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