Business Acquisition Lead at Terminal Africa Inc

Job Description

• We are seeking a proactive and strategic Business Acquisition Lead to drive the identification, engagement, and onboarding of new merchants/customers.
• This role requires a blend of market insight, relationship-building, data-driven decision-making, and cross-functional collaboration to scale our merchant base and contribute to business growth.

Responsibilities & Duties

• Market Research & Analysis
  • Conduct in-depth market research to identify and evaluate potential merchant segments, industries, and geographic opportunities.
  • Monitor and analyze competitor activity, customer trends, and market dynamics to refine acquisition strategies.
  • Provide insights that guide product positioning and go-to-market efforts.
• Prospecting & Outreach
  • Identify and target high-potential merchants using a variety of lead generation techniques (online platforms, events, referrals, partnerships, etc.).
  • Develop and execute targeted outreach strategies to engage, qualify, and convert new business leads.
  • Build and maintain a strong pipeline of potential clients.
• Relationship Building
  • Build and nurture long-term, trust-based relationships with merchants from first contact through onboarding and beyond.
  • Serve as the primary point of contact, ensuring merchants receive timely support, guidance, and feedback.
  • Act as a trusted advisor to merchants, ensuring alignment with their business goals and needs.
• Cross-functional Collaboration
  • Collaborate with Marketing to develop campaigns and materials that support merchant acquisition.
  • Partner with Product and Customer Success teams to ensure a smooth onboarding experience and alignment with customer needs.
  • Provide feedback from the field to help improve internal processes, product offerings, and customer experience.
• Data Analysis & Reporting
  • Use data to monitor performance, optimize strategies, and report on key acquisition metrics (conversion rates, pipeline value, acquisition costs, etc.).
  • Develop actionable insights based on data trends and merchant feedback.
  • Prepare regular reports and dashboards for leadership and key stakeholders.
• Compliance & Risk Management
  • Ensure all merchant onboarding activities comply with company policies, industry standards, and regulatory requirements.
  • Conduct risk assessments for new partnerships and escalate concerns as necessary.
  • Maintain accurate records and documentation of all acquisition activities.

Qualifications & Skills

• Bachelor's Degree in Business, Marketing, Economics, or a related field.
• 3+ years of experience in business development, sales, or customer acquisition (preferably in a B2B or tech-driven environment).
• Strong analytical and research skills, with the ability to translate insights into strategic actions.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple prospects and close deals in a fast-paced environment.
• Proficiency in CRM tools and data reporting platforms.
• Strong organizational and time-management abilities.
• A self-starter with a growth mindset and collaborative spirit.

Preferred Qualifications:

• Experience working in a startup or scaling company.
• Knowledge of the logistics, tech, or e-commerce space is a plus.

Benefits

• Be part of a fast-growing African startup
• Work on exciting projects that impact real businesses
• Capture the story of African businesses connecting with the world
• Flexible working arrangements, opportunity for long-term partnership
• Creative freedom and room for your ideas
• Competitive compensation