Busines Development Manager at SNF Foods Limited

We are seeking a commercially driven and results-oriented Business Development Manager to drive revenue growth, expand market presence, and develop strategic business relationships across the HORECA, Institutional, and Modern Trade channels. The successful candidate will be responsible for identifying new business opportunities, acquiring key accounts, strengthening customer relationships, and driving the sales of margarine products to commercial and institutional customers across Nigeria. The ideal candidate must have proven experience in B2B sales and business development within the Nigerian market, preferably in the FMCG, food manufacturing, food ingredients, or related industries.

Job Details

• Develop and execute business development strategies to drive sales growth across HORECA, Institutional, and Modern Trade channels.
• Identify, prospect, and acquire new B2B customers, including hotels, restaurants, catering companies, bakeries, quick-service restaurants (QSRs), institutional kitchens, supermarkets, and retail chains.
• Build and maintain strong relationships with key decision-makers, including procurement managers, chefs, food and beverage managers, institutional buyers, and modern trade category managers.
• Develop and manage key accounts to increase sales volume, customer retention, and long-term business profitability.
• Identify new market opportunities, expand customer coverage, and establish strategic partnerships to strengthen market penetration.
• Negotiate commercial terms, pricing, volume commitments, and supply agreements in line with company policies.
• Drive product trials, sampling, and customer engagement initiatives to increase product adoption and usage.
• Develop customer-specific business plans and sales strategies to achieve revenue, volume, and profitability targets.
• Monitor market trends, competitor activities, pricing, and customer preferences to identify growth opportunities.
• Collaborate with internal teams, including Marketing, Supply Chain, Finance, and Customer Service, to ensure effective order fulfilment and customer satisfaction.
• Prepare regular sales forecasts, pipeline reports, market intelligence updates, and business performance reports for management.
• Monitor customer payment performance and ensure compliance with approved credit policies and commercial terms.

Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, or a related discipline.
• Minimum of 10 years' relevant experience in B2B sales, business development, or key account management within the Nigerian market.
• Demonstrable experience in developing and managing customers across the HORECA, Institutional, and/or Modern Trade channels.
• Proven track record of acquiring new customers, managing strategic accounts, and achieving sales targets.
• Experience in the FMCG, food manufacturing, food ingredients, or related industries is preferred.
• Experience in margarine, edible fats and oils, bakery ingredients, or foodservice products will be a strong advantage.
• Good understanding of B2B sales processes, commercial negotiations, account development, and customer acquisition.
• Strong business development, presentation, negotiation, and relationship management skills.
• Ability to analyse market data, identify business opportunities, and develop effective sales strategies.
• Willingness to travel as required to develop and manage customer accounts.