Buisness Executive at Beautiful Beginning Academy

Job Description

• The Business Executive will be responsible for managing prospective parent enquiries, following up with leads, building strong relationships with parents, and driving student enrolments for Beautiful Beginning Academy.
• The successful candidate will serve as a key link between the school and prospective/current parents, ensuring that enquiries are handled professionally and consistently followed through to conversion.

Responsibilities

• Follow up promptly and consistently with prospective parents and admission leads.
• Respond to enquiries from WhatsApp, phone calls, social media, referrals, and other channels.
• Engage parents professionally, understand their needs, and provide relevant information about the school.
• Convert qualified enquiries into school visits, applications, and ultimately student enrolments.
• Maintain regular communication with prospective parents throughout the admission process.
• Build and maintain strong, positive relationships with existing and prospective parents.
• Schedule and coordinate school tours for interested parents.
• Follow up with parents after school visits and enquiries to encourage conversion.
• Maintain an accurate record of leads, follow-ups, school visits, applications, and enrolments.
• Identify potential barriers preventing enrolment and work with the school management to address them.
• Support admission campaigns and promotional activities when required.
• Maintain a professional and welcoming image of BBA in all parent interactions.
• Provide regular reports on leads, follow-ups, conversions, and enrolment performance.
• Proactively seek opportunities to attract new families to the school.

Requirements

• Possess a Bachelor's Degree or HND in Business Administration, Marketing, Mass Communication, Public Relations, Education, or a related field with 2 – 5 years of relevant experience in  Sales, Business Development, Customer Relations, Admissions, Marketing, or a similar client-facing role.
• Experience working in a school, educational institution, or service-based business will be an added advantage.

Other Requirements:

• Female candidates preferred.
• Must be confident, articulate, approachable, and professional.
• Must be highly proactive and persistent with follow-ups.
• Must be comfortable speaking with parents both on the phone and in person.
• Must be target-driven and results-oriented.
• Must be able to maintain confidentiality regarding students, parents, and school information.
• Must be available to work from the school premises in Abuja.
• Must demonstrate strong emotional intelligence and the ability to handle parents professionally, including difficult conversations.
• Must be comfortable using WhatsApp Business and maintaining lead/follow-up records.
• A proven track record of converting leads or enquiries into sales/enrolments is highly desirable.

Required Skills:

• Excellent communication and interpersonal skills.
• Strong sales, persuasion, and negotiation skills.
• Excellent follow-up and relationship-management abilities.
• Ability to communicate confidently with parents and address their concerns.
• Strong customer service skills.
• Good organizational and time-management skills.
• Ability to work independently and take initiative.
• Strong attention to detail and record-keeping ability.
• Comfortable using WhatsApp, social media, email, and basic digital tools.
• Ability to work with targets and demonstrate results.
• Professional appearance and a warm, approachable personality.

Remuneration

• Salary: N200,000 – N250,000 monthly, depending on experience and suitability.
• I would also consider adding a performance-based incentive / commission for successful enrolments. Since this person's primary responsibility is to convert leads into actual students, an incentive tied to enrolment gives them a direct reason to follow up relentlessly rather than simply answer enquiries.