BTL Manager at Fadac Resources

Job Summary

• The BTL Manager will be responsible for leading and executing all Below The Line (BTL) marketing activities aimed at driving brand trial and awareness.
• This individual will oversee a team of 13 Area Marketing Managers and will report directly to the Head of Marketing.
• The ideal candidate will have a strong track record of planning, executing, and evaluating large- scale BTL campaigns, with a particular focus on marketing activations and sampling programs.

Key Responsibilities

• Develop and implement comprehensive BTL marketing strategies aligned witoverall brand objectives.
• Lead a team of 13 Area Marketing Managers to ensure effective execution of BTL campaigns across all regions.
• Manage the planning, budgeting, and execution of BTL activities, includingmarketing activations, sampling programs, and other field marketing initiatives.
• Conduct post-activation ROI analysis to measure the effectiveness of BTL campaignsand identify areas for improvement.
• Negotiate contracts with vendors and manage relationships with external agencies andstakeholders.
• Prepare and present regular business reviews to the Head of Marketing and GeneralManager.
• Collaborate with cross-functional teams to ensure alignment and synergy across marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 7 years of experience in BTL marketing, with a proven track record of success in planning, executing, and evaluating large-scale campaigns.
• Strong leadership skills and ability to manage a team of 13 Area Marketing Managers.
• Excellent analytical skills and ability to interpret data to inform decision-making.
• Strong negotiation and relationship management skills.
• Excellent communication and presentation skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Additional Skills (Preferred):

• Experience in the consumer goods industry.
• Knowledge of digital marketing and social media.
• Project management certification.