Brands and Marketing Manager at Smart Partners

Location: Ikeja, Lagos

Responsibilities

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions on the brand.
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics to growth the business.
• Will oversee different departments related to the brand.

Requirements

• Degree in Marketing, Business administration or any related field.
• Must have at least 10 years experience in similar capacity.
• Must have experience in branding from the startup phase.
• Must be able to work with different teams like the content developers, digital marketing team, graphics team.
• Must have a general knowledge of retail businesses.
• Proven working experience as Brand Manager or an Associate Brand Manager.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns to promote the brand
• Excellent understanding of the full marketing mix and how to meet the targeted audience.
• Must have an all-round skill and knowledge related to branding and marketing for a retail store.
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices.

Salary
Attractive.