Brand Strategist at RS Hunter Limited

Job Description

• Developing brand strategies to enhance the brand’s visibility and increase market share.
• Developing brand strategies based on client’s brief and objectives.
• Coordinating ideation and brainstorming sessions both for the organisation and for client briefs.
• Developing brand positioning and architecture strategies and documents.
• Developing Go-to-Market strategy documents.
• Conducting market research to generate insights into the organisation’s sector, brand strength and SWOT analysis for better brand        positioning for the brand and clients.
• Carrying out periodic competitive analysis with recommendations to improve the organisation’s brand positioning and market share for the brand and clients.
• Collaborating with other team members: client services, campaign manager, creative team etc to develop robust pitch decks and strategy documents which effectively interpret client’s briefs.
• Present strategies and insights to clients as required.
• Present strategies and insights within the organisation as required.
• Provide periodic trend analysis to the organisation and its clients to showcase news trends in marketing and advertising.
• Coordinate periodic surveys and Focus Group Discussions to gain insights into consumer behaviour and expectations and analyse the feedback for corporate decision-making for both the organisation and its clients.
• Analyse and interpret various data sets to aid corporate decision-making for both the organisation and clients.
• Other ad-hoc activities which may arise during business activities

Requirements
EDUCATION

• First degree in Marketing, Business Management, or any other related social science course.
• Relevant certifications and professional memberships will be an added advantage.

EXPERIENCE

• 3-5 years’ experience in a marketing/advertising agency
• Verifiable evidence of brand strategy competencies
• Sound understanding of advertising strategy
• At least 3 years in brand strategy or management role
• Social Media and digital marketing know-how

CORE COMPETENCIES

• Strong verbal and written communication skills
• Strong data analytics skills
• Ability to forecast based on current trends and insights
• Strong research skills
• Strategic thinking and planning
• Strong presentation skills
• Ability to use MS Suite efficiently (PPT, Excel etc)
• Ability to collaborate well within a team
• Good understanding of social media and digital marketing platforms