Brand Representative - Abuja at Alan & Grant

Job Description

The Brand Representative is responsible for building brand awareness, driving consumer engagement, and ensuring excellent brand visibility and in-store execution across Grocery, Convenience, On-Premise, HoReCa, E-commerce, and B2B channels.

Key Responsibilities

• Execute the company marketing campaigns, promotions, and consumer activation programs.
• Drive product trial and sampling activities to increase consumer awareness and purchase intent.
• Provide timely feedback on consumer trends and customer preferences.
• Maintain high-quality merchandising and visibility in all assigned outlets.
• Build strong relationships with store owners, managers, and outlet staff.

Requirements

• Bachelor's Degree or HND in Marketing, Business Administration, Communications, or a related field.
• Minimum of 1–3 years of experience in brand activation, merchandising, sales support, within the FMCG space
• Experience working with consumer brands, beverages, or retail environments is preferred.
• Strong interpersonal and communication skills.
• Can work independently and as part of a team