Brand Operations Manager at The Confederation of African Football (CAF)

Responsibilities
Brand Management:

• Analyze brand positioning and consumer insights.
• Translate brand elements into plans and go-to-market strategies.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor brands presence before and during competitions and all CAF events.
• Manage Brand protection.
• Manage Brand Licensing.
• Align CAF around the brand’s direction, choices and tactics.
• Coordinate creative process, timelines, and budgets for CAF competitions and other projects.

Brand Licensing:

• Tracking of various partnerships, licensing for CAF: Music, Merchandising, etc.
• Be the project lead on various special projects designed to improve process and capabilities.
• Evaluate new opportunities, meet with potential partners, and make a recommendation to CAF brand leadership.
• Tracking of the implementation of CAF competitions branding.

Requirements (Profile)

• Bachelor’s Degree in Marketing, Business Management, or equivalent.
• 3-5 years’ experience in project management & event planning/Sports Marketing.
• Experience in managing multiple projects and adapting to changing priorities.
• Proficient in Word, Excel, and other Microsoft Office applications.
• Excellent verbal and written communication skills
• Proficient graphic design skills: Adobe Illustrator, Photoshop and/& InDesign.
• Ability to attend various corporate conferences and events (including air travel).
• Proficiency with Microsoft Office products Curiosity, quirkiness, confidence.
• Fluent in English and/or French language both written and spoken; command of any of the other CAF official languages (English, French or Arabic) is a plus.

We offer

• An interesting and varied job in an exciting and innovative international organization.
• Attractive employment conditions.
• The opportunity to be part of a highly committed international team.
• Quality social security coverage.
• An excellent pension schemes.