Brand Marketing Manager at KenRicana Group

IMPORTANCE REQUIREMENTS

• Candidate must have BA/BSc/HND in Markerting
• Candidate must reside in Lagos mainland or within the following locations Festac, Egbeda, iyana-ipaja, Ojo

RESPONSIBILITIES

• To refine & strengthen the brand identity for a Startup company and expand the market’s reach to capture a wider audience of consumers.
• To focus on elevating the brand and increasing customer engagement
• Developing and executing a comprehensive digital marketing strategy to increase the brand’s online presence, including;
  • Establishing and maintaining active profiles on popular social media
  • Creating engaging social media contents
  • Increasing visibility and followership
• Social media marketing on major platforms, including;
  • Content creation
  • Posting and Scheduling
  • Building and Community management
  • Analytics Monitoring
  • Trend and industry research
  • Hashtag research
  • Collaborations and Partnerships
  • Virtual customer support, Follow-ups, and Crisis management
• Overhauling of a user-friendly and responsive website(s), including;
  • Website & content optimization
  • Creating blog contents on websites for products & service description
  • Encouraging customer reviews
  • Implementing effective “Search Engine Optimization” (SEO) techniques to improve search engine rankings
  • Boosting google ranking
• Developing a localized marketing campaign to target the business’s immediate area, including;
  • Partnerships with nearby businesses
  • Participating in local events and charity functions
  • Leveraging word-of-mouth strategies to generate buzz and attract more customers
• Developing a compelling brand story
• Developing eye-catching visuals, videos, and written contents that captivate the audience, drive customers engagements and tell unique stories about the brand.
• Emails’, ‘photos’ & ‘videos’ backup and management.
• Ensuring the brand’s message and values are constantly communicated across all platforms: online, offline and on-air.
• “Off page” link building on Directories, Bookmarks, Articles, Blogs, comments, forums etc.
• Social bookmarking and Directory submission, Articles writing, Forum profiling and Blog commenting on niche sites.
• Tracking performance of all strategies, Key metrics and providing regular reports to showcase the progress and impact of the strategies.
• Maintaining accurate records of customer interactions, including inquires, issues, solutions provided, and customer feedback.
• Ensuring exceptional results are achieved within set time-frames.
• Research on business sales locations and planning of vehicle & signage designs, pop-up events, promotional collaterals and branded merchandise.

SKILLLS REQUIRED

• Deep understanding of Brand Identity and Management.
• Plausibly understanding of strategies for Brand Presence and Visibility.
• Brand online setup and domination skills.
• Professional Brand management experience.
• Professional social media management experience.
• Deep understand of social media analytics and feedback implementation.
• Search Engine optimization and Google Analytics skills
• Internet savviness.
• Proven ability to adapt and adjust, to meet the evolving needs of brands.
• Excellent customer service and customer management experience.
• Excellent booking and record keeping skills.
• Understanding of emotional marketing.
• Understanding of color profiles.