Brand & Marketing Manager (Consumer Electronics) at Ascentech Services Limited

Job Objective/Purposes:

• Assist in developing all marketing activities to promote the various brands in the group with Nexus as the main focus.
• It is a varied role that includes planning, advertising, public relations event organization and management, marketing
• Items creation and distribution etc.

Job Duties/ Responsibilities/ Accountabilities:

Marketing plan

• Assist in the design and implementation of the annual marketing plan
• Support and facilitate development and implementation of segment level business/marketing plans.
• Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit  growth.
• Develop marketing strategy, based on knowledge of company policy, nature of market, copyright and royalty requirements, and cost and mark-up factors.

Marketing budget

• Assist in the planning and administration of the Marketing budget;
• Manage marketing suppliers
• Negotiates with media agents to secure agreements for translation of materials into other media.
• Edits materials according to specific market or customer requirements.
• Develop promotional materials including marketing collateral and print copies
• Liaises with sales business on development activities
• Offer coaching for prospective client meetings, presentations, etc.
• Work with regional offices on designing and implementing prospecting and client contact systems.
• Oversee corporate communications activities
• External communications and systems
• Internal communications and systems
• Public relations efforts
• External vendors and consultants
• Develop and administer company brands
• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
• Supervise a brand’s architecture, content and function, and manage access to brand assets
• Develop brand standards and usage guidelines and assist with integrating campaigns with brand

Qualification: A good degree from an accredited University.

• Experience: 5-8 years

KEY COMPETENCIES REQUIREMENTS:

• Understanding of Marketing Communications and Brand Management principles.
• Creating detailed Weekly, Monthly and Quarterly reports for internal stakeholders outlining recent performance, Progress and future initiatives
• Clear interpretation of the brand manual.
• Creative/strategy critique acumen.
• Ownership of interaction with Agencies and vendors and on all collaterals.
• Effective coordination across all departments for proper execution of marketing programs.
• Reporting on New product suggestions, Modifications to current products based on consumer feedback
• Weekly Store Visits, Proper deployment of POS materials to stores
• Top quality branding, renewals with regulatory bodies and Reporting
• Ability to work with little or no supervision.
• Ability to think clearly, analytically and must be able to argue constructively.
• Ability to lead and manage other agencies and cross functional teams.
• Establish a strong professional relationship with all other staff in the organization.
• Positive self –starter who likes challenges and is willing to work hard with strong multitasking abilities.
• Possesses a professional appearance and demeanour.
• Strong ability to maintain and establish relationships
• Ability to communicate clearly, comprehensively and with complete professional and personal integrity.
• Must have a strong socialite and attend and participate in networking groups and industry events’.
• Personal effectiveness must be a key driver.