Brand Marketing Manager (Cardplug) at Divest

About The Role

• We’re looking for a strategic, creative, and execution-driven Brand Marketing Manager to join the Divest team, fully dedicated to launching and growing our product, Cardplug.
• Cardplug is our digital platform that allows users to securely and instantly convert unwanted gift cards into cash by connecting them to a network of verified vendors.
• In this role, you’ll take full ownership of Cardplug’s brand presence — from defining its identity and positioning to driving awareness, acquisition, and loyalty. You’ll be the brand’s champion, making Cardplug a household name in the digital exchange space.

Job Expectations

• Develop and execute Cardplug’s end-to-end brand marketing strategy — identity, positioning, awareness, acquisition, and retention.
• Craft a compelling brand identity, tone of voice, and messaging for a competitive market.
• Build and grow Cardplug’s presence across digital and offline touchpoints.
• Plan and run high-impact campaigns (online and offline) to drive traffic, downloads, and conversions.
• Set up CRM/email strategies to engage users post-transaction and re-activate dormant users.
• Conduct market research and competitor analysis to inform brand positioning and campaigns.
• Identify and manage partnerships, collaborations, and affiliate opportunities to drive credibility and usage.
• Define Cardplug’s brand voice, tone, and visual language in collaboration with designers and creatives.
• Oversee content creation across social, video, and community channels to ensure brand consistency.
• Track and analyze performance using analytics tools (Google Analytics, Meta Ads, etc.) and present insights to leadership.
• Monitor social listening, user sentiment, and community feedback to evolve messaging and strengthen brand trust.
• Stay up to date with trends in fintech, crypto, gift cards, youth culture, and social media.

Critical Competencies

• 4+ years’ experience in brand or digital marketing, ideally in fintech, crypto, or high-growth consumer tech.
• Demonstrated success launching and growing a new product or startup brand during its early stages.
• Hands-on ability to plan, oversee, and create engaging content (social, video, newsletters, threads, etc.).
• Proven track record running influencer partnerships and paid social media campaigns.
• Strong data orientation — comfortable measuring KPIs and using tools like Google Analytics, Meta Ads, or similar.
• Experience with or understanding of digital wallets, gift cards, or exchange platforms.
• Excellent communication, stakeholder management, and project execution skills.

Cultural Competencies

• Entrepreneurial and experimental — thrives in a startup environment.
• Bias for action and growth, not afraid to fail fast and learn quickly.
• Mission-driven and passionate about expanding financial access in Africa.
• You work well with people of different backgrounds, identities, values and cultures
• You listen well, seek to understand and respond with empathy
• You give and take constructive feedback to and from colleagues at any level
• You are extremely curious and love working collaboratively